How to create a successful app landing page in 2022

How to create a successful app landing page in 2022

Designing an internet web page to advertise a cellular app may seem to be a wierd venture – because you’re attempting to steer internet customers to obtain an app utilizing a webby channel. However your cellular app touchdown web page is usually a highly effective instrument for conversions and consumer acquisition.


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It permits you to herald site visitors from throughout the net, and likewise offers you extra space than the App Retailer or Google Play to showcase your app.

When you might have an attention-grabbing touchdown web page that proves the worth of your cellular app and will get potential customers intrigued by your model, you’re extra prone to encourage them to hit that all-important obtain button on their telephone or pill.

Wish to see the way it’s accomplished? Take a look at key takeaways from some main manufacturers and contemplate making use of them to your 2022 web-to-app technique.

What’s an app touchdown web page and why do you want it?

In essence, it’s an internet web page designed to promote your cellular app to potential customers. And it’s sometimes a single web page with pretty minimal copy and prominently displayed obtain hyperlinks.

With tens of millions of apps in each the App Retailer and Google Play, it may be onerous to achieve individuals, particularly if you happen to’re a brand new child on the block.

Selling an app touchdown web page is an effective technique to construct momentum, whether or not you’re a startup, launching a model new app, or wish to let the world know all about your new product.

It offers you an area to convey your app’s worth to potential customers, since they’re prone to miss that simply by shopping by way of their iPhone or Android shops.

Have a look at it as your greatest likelihood to persuade guests why they need to give treasured cellular space for storing to your app, and roll from there.

However first, let’s cowl the fundamentals:

The ins-and outs of constructing an app touchdown web page

No two touchdown pages are precisely the identical — and that’s truly okay. If you construct an app touchdown web page, it’s good to design it together with your finish purpose in thoughts (getting a obtain), whereas additionally factoring in model consciousness and the aim of your app.

Bigger corporations can depend on model consciousness extra, whereas smaller to medium-sized companies may have extra copy to clarify what it’s they do and why their apps may supply distinctive worth to their customers.

The essential steps of getting began are as follows:

1. Analysis

Like your app itself, the design of your touchdown web page must be rooted in analysis that’s laser-focused in your goal market.

In case you’re advertising and marketing to a sure age group, your copy and pictures must be tailor-made to what appeals to them. Advertising and marketing to millennials isn’t the identical as advertising and marketing to Gen Z’ers. Leverage the identical demographic analysis that you just used when constructing your app, or in case your touchdown web page is much more focused, work with others within the advertising and marketing staff to strategize.

After you have that analysis in hand, determine what could be the perfect methods to strategy your viewers, after which contemplate how these help the conversion objectives you keep in mind on your web page.

2. Design

Your cellular app touchdown web page isn’t designed to be a whole information to your app, the place you lay out each characteristic. Consider it extra like a film trailer that offers guests simply sufficient data that they’re intrigued sufficient to obtain.

Embody eye-catching parts, like screenshots of the app, daring calls to motion (CTAs), and raving critiques or testimonials from outdoors sources.

Retaining that in thoughts, be sure you don’t make the web page too image- or video-heavy with out optimizing that media for the net. Gradual load time may simply drive individuals away from the web page, particularly on cellular.

So far as copy goes, embody the content material that’s essential to showcase your worth add, however make it readable with quick bullets and catchy headlines to maintain individuals engaged.

3. Implementation

After you have your web page designed, be certain the design seems to be good in cellular and desktop format and remember to try it out on a number of gadgets earlier than you’re taking the web page stay.

After you’ve examined it on tablets, completely different cellular gadget, and completely different browsers, go forward and publish it.

In case you’re going to pair it with any paid promoting or social media platforms, arrange these campaigns on the identical time.

4. Measurement

After the web page is stay, now’s the time to observe it to verify it’s getting the outcomes you anticipated. If it’s not driving conversions after a given grace interval, then you definately may have to rethink your strategy.

Make some tweaks to your touchdown web page template and do some A/B testing to see if that strategy is more practical. If that doesn’t work both, you might also have to tweak your paid advert copy and do some testing there, whereas contemplating further publication avenues.

construct an irresistible app touchdown web page: 10 distinctive use circumstances to encourage you

If you wish to create a show-stopping app touchdown web page, you’ll want considerate design, very good copy, and engaging calls to motion that drive a excessive click-through charge.

Take a look at some nice cellular app touchdown web page examples and what they did proper – with the intention to shamelessly copy what they’re doing and implement their methods.

#1. Nike

What we preferred

Nike’s app touchdown web page may be very action-oriented. The web page is laid out to usher in conversions from the get-go, and you’ll’t miss the QR code within the header that takes guests straight to the app retailer.

This daring placement reveals Nike’s supreme confidence; they instantly hit guests with a CTA as an alternative of making an attempt to persuade anybody.

#2. 360Learning

What we preferred

Whereas 360Learning’s web page is detailed, typically that’s okay. They’re concentrating on companies (B2B vs Nike’s B2C strategy) and use a value-centric copy to spark preliminary curiosity.

Beginning off with screenshots of their cellular studying app so the potential consumer can get a really feel for the consumer expertise, after which shifting straight to worth add and a CTA button to request a demo.

#3. Fetch

What we preferred

Fetch Rewards offers customers with free present playing cards for importing their receipts. It’s an uncommon and extremely distinctive idea, and their touchdown web page playfully acknowledges that with an off-kilter imagery.

Like Nike, Fetch places their CTA up high by putting a QR code and obtain buttons within the nook of the header. However for guests who have to study extra earlier than downloading, Fetch offers a sticky QR code that follows potential customers as they scroll down.

#4. Regular

What we preferred

Regular’s web page affords social proof within the type of testimonials. It clearly reveals how the app can have an effect on somebody’s life by serving to them handle their funds. An awesome instance of how you can set up belief with a buyer, particularly when working with individuals’s cash.

The web page’s header makes use of a background video that includes glad prospects. It’s eye-grabbing and designed to seize the customer’s consideration and set up a right away sense of intimacy.

Together with the video, there are a number of CTAs with the choice to get a textual content or obtain the app.

#5. Ibotta

What we preferred

Ibotta offers their app prospects cashback on numerous objects, like necessities and groceries, once they add receipts from sure shops.

Proper off the bat, Ibotta affords new prospects a terrific incentive to obtain their app. This helps push prospects to motion as a result of, hey, who doesn’t like free cash?

Plus, they conveniently supply an choice to ship a obtain hyperlink by way of SMS along with having customary obtain buttons seem on the web page. There’s nothing further on the web page to distract, making it a transparent path to conversion.

#6. Notion

What we preferred

Notion is primarily a desktop app, and the cellular app is designed to complement that use, so the web page primarily focuses on describing the benefits of the cellular app to individuals who already use it.

Notion makes use of white house to its benefit. There’s no colourful background or something to detract from the animation that reveals how the cellular app works and exhibit how helpful it’s.

#7. GasBuddy

What we preferred

Whereas many app touchdown pages present a button to go to the AppStore or Google Play, GasBuddy makes use of a distinct kind of CTA.

Along with displaying these buttons, in addition they supply the flexibility to textual content the obtain hyperlink, making it particularly handy for desktop customers.

GasBuddy depends closely on its model right here. It briefly mentions saving prospects cash, however retains the web page quick and to the purpose. By leveraging their model consciousness, they’re in a position to get rid of extra copy and get the consumer proper to the purpose.

#8. Calm

What we preferred

Calm is a wellness app that makes use of an interactive strategy to interact web page guests.

Their touchdown web page begins by asking guests what they’re searching for, after which takes them by way of a collection of questions associated to their sleep habits and stress ranges, guaranteeing guests a personalised expertise that may handle their particular issues.

#9. Bark

What we preferred

Bark is a cellular app that gives dad and mom with controls for his or her youngsters’s cellular gadgets. Instantly, Bark hits the web page customer with statistics that talk to the significance of utilizing their app. It’s a severe topic, so that they don’t make use of any frilly copy or extreme imagery.

#10. Brigit

What we preferred

Brigit is a monetary companies app that helps customers rebuild their credit score. They’re backed by two influential celebrities, and flaunt that proper within the header alongside video testimonials and common scores, which helps give them credibility.

Key takeaways

  • Make certain to show clear CTAs all through your touchdown web page.
  • Make the most of A/B testing to find out what kind of cellular app touchdown web page and messaging works greatest on your model.
  • Use participating copy that clearly communicates the advantages of your app — the client must know why they want it.
  • In case you’re a well known model, capitalize on that model consciousness by maintaining your copy temporary and relying in your fame to do the promoting for you.
  • Depend on buyer testimonials, critiques, or influencers’ endorsements when you have them.
  • Create a fascinating expertise, however don’t overload your touchdown web page with movies and pictures that may decelerate load occasions or overwhelm your potential customers.
  • Make certain your internet design decisions don’t detract out of your copy, and select typography that’s simple to learn.