How to Localize Your App and Reach a Global Audience

How to Localize Your App and Reach a Global Audience

The world is extra globally related than ever earlier than. Technological advances have enabled us to achieve folks in all corners of the Earth. So why not obtain world attain in your app? The method of increasing your app availability and making it interesting to numerous geographic audiences is known as localization. At first look, app localization could seem to be it solely includes translation. Nonetheless, true localization dives a lot deeper than that. We’re going to check out how one can efficiently localize your app to achieve a worldwide viewers.


Table of Content

What’s a Locale?

Within the cellular app business, locales are principally the accessible storefronts that Apple App Store and Google Play Store assist. They’re a mixture of territory and language. To higher visualize this, I’ve hooked up the App Store locales supported.


Discover how the locales embrace each territory and language. English is supported throughout many areas and that is mirrored within the locale selections. One nation can even have two completely different locales as a result of they’ve a couple of essential language. Spain has Spanish and Catalan. Canada has English and French.

Why App Localization is Necessary

App localization is a particularly vital consider app development. If you need your app to be downloadable worldwide, you’ll want to think about localization. In fact, folks around the globe don’t communicate the identical languages. That’s apparent. However did you’re taking a second to think about that individuals from completely different international locations and cultures even have completely different preferences relating to tone of voice or imagery?


Localization allows you to not solely make your app accessible in several languages. It additionally permits you to rework your app right into a product that will likely be particularly interesting to various regional or cultural preferences. 

When Ought to You Localize Your App?

App localization is just not a easy course of and must be carried out accurately in an effort to really be a profitable enterprise. If you’re first launching your app, don’t suppose an excessive amount of about localization. That’s since you wish to check your app in a small market first. This market ought to all the time be the nation that speaks your native language. For instance, an app in French might launch in France, elements of Canada, Switzerland, and so forth. As soon as your app good points traction in your preliminary international locations, then you can begin planning your world growth.

The screenshots beneath might belong to three completely different apps in 3 completely different international locations. However, they’re truly all screenshots from the favored picture enhancing app, Facetune 2. Facetune has made a big effort to design localized screenshots that can enchantment to their geo-markets.


The international locations you increase to, within the first spherical might be those that share probably the most similarities along with your main locale. If I had a German app that’s accessible in Austria, Germany, and Switzerland, I could think about including Italian for Italy, Spanish for Spain, and French for France subsequent. These international locations are geographically near my main locales. Because of this, cultural norms and preferences could not differ too enormously and I gained’t have to vary a lot in my app.

The following step could be to actually take your app world. Now you may consider including international locations and languages that aren’t so much like your main locale. Utilizing my instance above, these might be Japanese, Mandarin, Arabic, and so forth.

Easy methods to Localize Your App

Able to get began with app localization? Let’s undergo the steps that you could take to get your app to go world.

Including Locales for Apple App Store and Google Play Store

First, you could add the locales you wish to increase to. You’ll see the locales that your app is already stay for. So as to add a brand new locale, choose the nation drop down and scroll to your goal market. Click on on the “+” button so as to add the locale to your app.

Localizing App Data for Completely different Territories and Languages

Now we’re on the arduous half. You must localize your app and app Store itemizing. There are various third-party translators you could companion with to get your app translated.

After you’ve added the brand new locale, you’ll see that other than your app title or title, the opposite metadata fields are empty.

Right here is the place translations and figuring out with regional preferences matter lots. You’ll wish to utterly translate your app title, subtitle, description, and key phrases. Additionally don’t overlook your screenshots! The textual content in your screenshots must be modified too.

If you happen to don’t localize your app data or app screenshots, Apple and Google will use the textual content and pictures you may have in your main locale. However, you wish to keep away from this default setting. That’s as a result of individuals are more likely to obtain apps which are offered of their native language. 

Discovering App Key phrases in A number of Languages

One of the crucial important elements of your world app success at this level is key phrases. Individuals who communicate completely different languages and are from completely different international locations is not going to have the identical search conduct. They’ll use colloquial language when looking out within the app Store. Be sure you think about regional preferences in language. For instance, within the US pants are trousers. Whereas within the UK pants are underwear. These small discrepancies could make a big impact in your success within the world app shops.

To start out, use the app Key phrase Tracker and Key phrase Finder to search out new key phrases in your added locales. With Key phrase Auto-Translation button, you need not soar to third-party instruments to translate key phrases from unknown languages. Which means translating each single phrase could be carried out simply in a single click on. Keep in mind that together with related key phrases in a neighborhood language will increase not solely your presence but additionally your conversion charges in every nation.

You’re Accomplished!

Congratulations! You will have now efficiently added a brand new locale, localized the app data, and optimized it for native key phrases. The following and closing step is to publish the modifications to App Store Join and Google Play Console.

All it’s a must to do is press Export to App Store Join or Export to Google Play Console. Then you may double verify all of the modifications yet one more time within the respective dashboards and submit it for app evaluate.