12 holiday app marketing tips for mobile growth pros

12 holiday app marketing tips for mobile growth pros

Happy supply chain crisis, child: that toy your good friend’s child desires is caught in a delivery container on a ship off the coast of Los Angeles, and no-one’s unloading it till they get a increase to cowl 2021’s massively accelerating value of residing.


Table of Content

Google Play reward card for the win?

Possibly …

However as you’re working by means of the cell app vacation advertising and marketing technique you constructed about 3 months in the past, right here’s a couple of recommendations on making this vacation season one of the best ever.

  1. Benefit from of the provision chain disaster
    Out-of-stock notices areup 325percentand costs of meatspace bodily merchandise are trending northward too. Let individuals know that your sport is NEVER OUT OF STOCK of in-app purchases or power-ups or skins or no matter you supply.

Look, as somebody who has no less than one sport that I play obsessively, getting a major increase in that sport’s digital financial system could be a fairly large deal that may make me fairly comfortable. A lot greater than a tie, socks, or field of sweets.

I don’t assume I’m alone right here.

  1. Coordinate messaging
    You’ve labored arduous over the previous yr to attach along with your customers and prospects in a number of first-party methods, proper? Coordinate your messaging over push notifications, in-app notifications, e mail, social, internet, and perhaps even some promoting in case you can goal effectively sufficient (Android-only, in all probability) to let individuals know what you’ve bought obtainable for vacation enjoyable (in case you publish a sport) or vacation items (in case you’re in retail) or vacation treats (in case you do on-demand meals) or …

(You get the concept.)

  1. Give to get
    We’ve simply had Diwali, the pageant of lights, and we’re within the season of giving.

Why not shock your customers with a particular vacation reward? Why not make it variable by individual, so you may reward long-term gamers or customers or prospects for loyalty: the longer-term, the higher the shock?

Certain, this could possibly be gems or power-ups, or perhaps a reduction or BOGO in retail (hold studying for that tip) however why not do one thing that they may by no means really purchase? One thing that’s by no means obtainable: a particular pores and skin, a novel character icon, a particular weapon, or an unique degree?

Be artistic. Give them one thing high-value that prices you little or no.

  1. Introduce yourselves
    There are billions of app customers who’ve zero private connection to the individuals who make their cell experiences come alive. Do a vacation celebration, use video, and join the individuals who make all of it attainable with the individuals who make all of it worthwhile.

Not solely wouldn’t it be a cool occasion that may increase retention, you’re assured to study one thing new from individuals who use your app that might be helpful in improvement of latest options in 2022.

  1. Be the reward your customers give
    Supply an in-app choice for individuals to offer pals, household, rivals, or colleagues the reward of your app, companies, or an in-app expertise. Reward them with one thing cool themselves.

A number of advantages: new customers, happier present customers, longer retention, and perhaps even social engagement in-app through your companies.

  1. Supply help-a-random-friend in your gaming app
    Only for a brief time frame, permit individuals to assist somebody move a degree or struggle a boss. Struggling players can ask for assist. Prime-notch gamers can parachute in and play for them. Additional connection, additional that means, additional engagement, and additional retention … plus everybody feels good about themselves, and it’s all centered round your sport.
  2. Begin now, however end late
    In case you’re like me, you wish to get your Christmas purchasing achieved EARLY. So begin selling particular offers and presents now.

However in case you’re like me, you by no means really get all of your Christmas purchasing achieved early. So that you’re operating round on December twenty fourth, while you’re lastly taking a break from indentured servitude errr, work, in search of a present to your mother-in-law. (This can be a utterly hypothetical case, by the best way.)

So have particular offers proper up the massive holidays.

And, after, as a result of generally we purchase a present for a particular somebody, and that particular somebody seems to be us.

  1. Solidify present relationships
    The vacation season is an enormous time for getting new units and attempting new apps. Everybody has extra time, and half of us are in search of one thing to stay our noses into to get away from Uncle Frank’s very particular and loudly expressed political beliefs.

So we’re all in search of new apps and new video games.

That’s nice for brand spanking new person acquisition (yeah, have a plan right here) but it surely’s additionally an issue for person retention. Make present customers really feel nice about themselves by kicking off a vacation particular that gives additional in-app gems or gold or power-ups day by day of the vacation interval?

Even higher: allow them to know in the event that they gather each single day, there’s an excellent greater reward ready for them on January 1.

  1. Make one thing previous new once more
    Possibly no-one does this higher than Subway Surfers.

3 billion downloads plus can’t be mistaken, proper? Launching a sport in 2021 and having it nonetheless be going robust in 2021 is spectacular, and one of many methods Kiloo Video games retains it recent is by shifting gamers all around the world. The core gameplay is just about the identical, however the ornament and design is at all times recent.

(Yeah, it is best to have began this one about three months in the past. Possibly hold it for no matter vacation season is developing subsequent.)

  1. Run some App Retailer and Google Play advertisements?
    I do know you may have all of the app customers you need however …

In case you may simply need a couple of extra and also you additionally wish to increase engagement and cut back churn of these you may have, take into account a couple of App Retailer and Google Play advertisements which are aligned along with your greatest guess/scientific approximation of what individuals do once they lose the behavior of opening your app.

Advertisements will help you play protection in addition to offense. It’s price a shot.

  1. Affect this …
    Chances are you’ll or could not use influencer advertising and marketing. Buuuuuuuttttt … now is an efficient time to pair a vacation launch occasion with an influencer who matches your values, pursuits, and demographic. One-off influencer campaigns are a bit ho-hum … however 5 to 10 well-targeted influencers who have interaction in a event, take part in an occasion, or change into a part of a promotion over time might simply hold the thrill excessive for present customers in addition to attracting a move of latest individuals.
  2. Design an easter egg for viral kicks
    Everybody loves easter eggs: sudden surprises in video games or apps or environments.

Design a holiday-themed set of easter eggs that present important advantages in your app or sport, after which kick off social media promotion. Have tons of low-cost, high-value rewards to maintain individuals looking for the easter egg (transfer it or them round to make it tougher), however have no less than one large knock-it-outta-the-park reward like a visit to Hawaii or a go to from Ogden Morrow (simply joking, insert your personal thought right here) that may stimulate critical looking out and buzz.