TikTok partners with Pandora on dedicated channel

TikTok has partnered with web radio station SiriusXM – a subsidiary of Pandora.

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TikTok companions with Pandora on devoted channel

The short-form video app hopes to showcase new expertise by the mixing and increase curated content material, particular occasions and unique efficiency throughout all three platforms.

“We’re excited to collaborate with TikTok to create new content material that brings the vibrancy of the main social networking service to life on dwell radio and our streaming platforms,” mentioned Scott Greenstein, President and Chief Content material Officer, SiriusXM.

“The impact TikTok has on music, and popular culture on the whole, is plain. Our platforms will present a singular alternative for TikTok creators to have interaction with our listeners with content material experiences which have by no means been executed earlier than in audio. The unique SiriusXM channel will convey a brand new tackle radio by tapping into the most recent music traits on TikTok, whereas Pandora listeners will get entry to playlists curated personally by TikTok’s prime creators.”

SiriusXM will launch TikTok Radio as a part of the transfer – a devoted music channel that options trending pop music.

The station will resemble TikTok’s “For You” web page and have creators showcasing music and tales behind every track.

On the identical time, Pandora is ready to roll out some unique playlists that includes TikTok creators and tastemakers which shall be selling their favorite playlists.

“After I began posting on TikTok at first of the pandemic, I had no concept that, lower than a yr after beginning my TikTok, I’d sing in a Tremendous Bowl business. Making movies for TikTok is at all times the spotlight of my day, and I’m fortunate to have discovered such a supportive musical group,” mentioned TikTok creator Christian Shelton.

“The playlist I created displays my love for all genres and options new and previous music, quite a lot of which is impressed by my followers on TikTok! I would like individuals who hearken to my Pandora playlist to get to know me a bit extra by the music I really like.”