Continuous development and optimization are the keys to success in the app business. This includes ASO, your advertisement campaign, and most importantly your product. Providing the app that users demand will help you to increase your revenue. Game developers especially should pay close attention to this matter considering the dynamic nature of their category. Ad Intelligence can come in very useful in such situations.
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How to Create Better Games with ASO Intelligence
There are many ways to approach product development. Rather than trying to reinvent the wheel, conducting market research can save you both time and trouble. There is much to learn from already successful apps in your category. As the saying goes: “keep your friends close, but enemies closer!” The actions of your competitors can provide hints about the successful trends in the category, allowing you to implement them in your app.
Of course, this does not mean that you should copy every single move you see. However, modifying your game in a way that seems to be popular in the marketplace can help your game to become more popular. Take the good, leave the bad behind.
In this post, we will be showing you how our Ad Intelligence tool can be utilized to enhance your product development. By increasing your awareness of the trends and successful strategies, these tools will give you the edge over your competitors.
This post will have a practical approach so product managers can directly observe how our products can help their efforts. For the rest of the article, assume that we are the product managers of a bubble-popping game. We aim to improve our product and increase our popularity along with our revenue.
There is no better place than the Top Charts to begin our research. After all, they had to do something right to get there. Our ultimate goal is to improve our product. That is why successful apps can act as role models and guide our actions.
By applying filters, we can specify our target market and category to see if similar games to our product made it to the top charts.
This product benefits the gaming category perhaps even more than others. Some categories have dominating apps that are always in the top charts. However, the charts for the gaming category can change in the blink of an eye. This creates even more opportunities to find similar apps.
Ranking 41 in the puzzle category, we can see that “Bubble Pop Origin!” is a potential competitor. We can take a look at the App Profile to make sure that we are on the right track
The app profile page provides us with a snapshot of the game and its current analytics. We can see that Bubble Pop Origin! received overwhelmingly positive reviews recently. Its category rankings also improved over time. It would not be wrong to assume that the game is doing something right. Based on its high user rating score (green) it has managed to connect with the users. However, we still need to make sure that the game has similar content compared to our product.
When we take a look at the screenshots, we can see that the User Interface is similar to our game. Taking a quick look at their gameplay, many features of the app are revealed.
It looks like we found our first competitor!
Let’s try to add one more competitor to our tracking list. Our Biggest Movers list can reveal sudden movements in the charts. If we can locate an app that is similar to ours which increased its rankings suddenly, perhaps we can implement some of their features in our app.
We can see that Bubble Shooter increased its ranking by 163. If you go further down the page, it is most likely that you will encounter even more apps related to your product. For this article, let’s take a look at the App Profile page of Bubble Shooter.
Great! We have found one more trendy bubble shooting app. Let’s add Bubble Shooter to our competitor list and see if we can draw any insights from the app.
Campaign Analysis is an indispensable tool for User Acquisition managers. However, product managers can also take advantage of this tool, especially when researching competitors.
Today we won’t be going into detail about the features of this product. If you are interested, you can take a look at our Ad Analysis posts to get a deeper understanding of Campaign Analysis and its uses.
We can use the campaign analysis tab to add our competitors to our Favorite Apps list. This feature comes in handy when you want to track many apps at the same time.
We have created the list “Ad Intelligence” and added our first competitor to it.
The process will be repeated for Bubble Shooter as well. This list will allow us to track competitors related to the app we’re working on.
Now that we have done our preliminary research, it is time to gather data. The Top Creatives tool is our best friend for this part of the process. Let’s start by filtering our data.
This tool is very powerful thanks to the millions of creatives it includes. By using the filters you can specify the type of content you want to target. As you can see in the top right corner, the ads will be sorted by impressions. We can also specify the platform, country, and even ad networks.
For our application, we have chosen iOS creatives that are used in the United States regardless of the ad network.
The next two filters greatly enhance our ability to conduct market research. First of all; the app name filter. Here we can either use specific app names such as our competitors’. Or, we can use more generic keywords related to our category. To increase our sample size, I have chosen the word “bubble”. I could have also directly searched for our competitors by using their brand names.
Our Media Filter allows us to choose the formats of the creatives that are to be displayed. Interactive creatives that allow you to play the game will help us get an understanding of the User Interface and features of our competitors.