TikTok partners with IPG on custom creator-brand relationships

TikTok partners with IPG on custom creator-brand relationships

TikTok has partnered with IPG Mediabrands to create customised packages for shoppers of the advert company.

Desk of Contents:

As a part of the Creator Collective, IPG and TikTok hope to assist advertisers set up a extra genuine presence on the favored short-form video app and amongst its creators.

“On TikTok, manufacturers have the distinctive capacity to develop into creators and storytellers by listening to the neighborhood and adopting an always-on method to their content material,” defined Blake Chandlee, TikTok’s President of World Enterprise Options.

“We’re delighted to companion with IPG Mediabrands and assist their shoppers faucet into developments, create a gradual stream of content material that resonates with our neighborhood, and embrace the creativity and tradition that makes TikTok such an unbelievable platform.”

Manufacturers will have the ability to work with a spread of creators on the platform to make sure that their content material is extra related to their goal audiences and resonates with viewers.

So known as Creator Camps are quarterly classes the place creators can present IPG shoppers with strategic suggestions on their campaigns.

Advertisers additionally achieve entry to extra coaching and first-to-market alternatives.

As well as, the Collective is dedicated to discovering methods to spice up range and equality on and off the platform.


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