2022 Asia-Pacific YouTube Influencer Marketing report

2022 Asia-Pacific YouTube Influencer Marketing report

After the report of Indonesian YouTube Influencer Advertising Developments in 2021, NoxInfluencer introduced the corresponding report of Asia-Pacific areas.


Table of Content

With the worldwide social media trade regularly rising over the past decade, we’ve got seen a flourishing growth in creator communities throughout the globe. With none doubt, YouTube sits solidly on the king throne of video content material platforms, with DAU (Every day Energetic Consumer) of 122 million. Most individuals’s consideration has migrated from conventional media to social media, particularly within the final two years of the pandemic.

Asia, as essentially the most crowded space on this planet, with a inhabitants of over 4 billion, is embracing its booming social influencer economic system. In China, the market of dwell streaming e-commerce in 2020 reached about 1.2 trillion yuan and was estimated to achieve 4.9 trillion yuan by 2023, per Statista.

Being the hub of consideration, social media platforms now are incomes escalating site visitors, which is seen as the brand new common equal for companies and influencers. Social media platforms, being new marketplaces for manufacturers, imply a brand new monetization method for influencers. Whereas greedy the behind knowledge of this subject is essential for entrepreneurs and creators to leverage social media successfully.

As a number one participant standing on the forefront of the influencer advertising subject, it’s crucial for NoxInfluencer to make annual development reviews of social media for each manufacturers and creators who intention to develop enterprise by way of getting insights into deep stats of social media.

Introduction: development perception by way of stats and technology-empowering advertising

This report goals to offer new insights into influencer advertising on YouTube within the Asia-Pacific space for each manufacturers and creators by greedy the hidden tendencies. For now and future, being knowledgeable of social media tendencies by way of deep knowledge and know-how powered by NoxInfluencer is likely one of the most key issues. With broad analysis and evaluation, we dive deep into surveyed channels and attempt to reveal the 2021 Asian development on YouTube and supply new insights for influencer entrepreneurs.

NoxInfluencer explores over 1.3 million YouTube channels (with greater than 1,000 subscribers) from 16 nations or areas within the Asia-pacific space. New 20,363 influencers joined YouTube and 74,153,339 movies have been created over the primary 11 months in 2021.

Within the first half, we focus on the brand new Asian YouTubers’ development evaluation in 2021. Amongst all explored new YouTube influencers, we examine all totally different YouTube classes’ channel counts, video counts, common subscriber development. Additionally, the highest 10 fastest-growing new YouTubers from Asia-pacific in 2021 are additionally shared.

By way of the speed of views to subs, a key indicator of the extent of content material affect and publicity, new influencers have a a lot larger views/subs fee. Akin to new influencers of pets and animals, the entire fee of views to subs beneath pet contents is sort of 988, indicating every subscriber contributes 988 views to new pet channels in Asia-pacific. Manufacturers ought to strive new channels extra to do influencer advertising as a result of decrease price of publicity. And amongst new channels, almost 28% of latest movies in 2021 have been created by gaming influencers, who solely contributed 19% of whole movies in 2020. Gaming content material is hottest and what new Asian YouTubers most wish to create in 2021.

Within the second half, NoxInfluencer discusses all YouTubers’ channels within the Asia-Pacific space and analyzes their stats in whole. Equally, we examine totally different classes’ channel counts, common subscribers, video development in 2021, and lists of hottest Asian YouTubers and fastest-growing Asian YouTubers.

In Asia, 24.89% of YouTube channels are beneath the class Folks & Weblog. Channels of Information & Politcs have the most important common following of over 70 thousand subscribers. Gaming channels lead the speed of views/subs, indicating that their price to garner viewing is decrease. Collaborating with avid gamers could be a greater advertising possibility. In 2021, the Asian hottest and fastest-growing YouTuber is T-series with 200 million subscribers and 34 million of development.

Along with this general report for the Asia-Pacific space, the breakdown covers Europe, North America, and areas of Africa, the Center East, and Latin America will probably be coated later individually.