3 App Metrics You Absolutely Need to Measure

3 App Metrics You Absolutely Need to Measure

In case you’re new to the cell app trade or simply revealed a brand new app, then this text is for you. There are such a lot of app and cell metrics to trace. However, taking the time to measure these values and analyze the outcomes offers you the overview of your app’s present success and act as a information for app development methods. Nonetheless if you’re new to this complete app enterprise, the massive checklist of metrics is usually a bit overwhelming.


Table of Content

Don’t stress an excessive amount of as a result of I’m about to interrupt all of it down for you. Let’s begin with the 6 app metrics you positively have to measure as an app trade newcomer.

1. Energetic App Customers

Energetic customers are often tracked throughout the following segmentations:

  • DAU: Day by day Energetic Customers
  • MAU: Month-to-month Energetic Customers

DAU is the quantity of individuals utilizing your app at the least as soon as a day and MAU for at the least as soon as month. These values can help you decide how sticky your app is. Are individuals coming again to your app and the way lengthy do individuals wait till they arrive again?


A stickiness worth is calculated by dividing DAU by MAU. The upper the worth, the higher stickiness your app has.

Stickiness additionally consists of engagement. Are individuals utilizing your app and all its options? With a view to determine this out, monitor your energetic customers’ exercise. Be aware of how lengthy their periods are and precisely which options they’re utilizing in these periods. By observing energetic customers’ habits, you’ll see which options are used probably the most. Those which are used most are those which are serving to your app’s stickiness, bringing individuals again.

2. App Retention Rate

Retention fee is how many individuals are nonetheless utilizing your app after a sure time frame. A excessive app retention fee is all the time a great factor. It means individuals take pleasure in your app and discover it helpful for any mentioned a part of their life.

In case you see that your app retention fee is low, then you recognize it’s time to determine why persons are leaving. You are able to do this by monitoring person habits and pinpointing the precise in-app conditions which will have prompted an uninstall or app abandonment. You’ve recognized a excessive precedence repair when a sample seems, akin to many individuals uninstalling proper after an app crash or abandoning when introduced a login web page.

Measure retention fee for weekly, month-to-month and quarterly durations to establish each quick time period and long run retention points.

Retention fee is calculated by dividing the variety of installs in a given time interval by the variety of energetic customers in a give time interval.

Churn Fee

The inverse of retention fee is your churn fee, the proportion of customers who cease utilizing your app inside a sure time interval.

In accordance with Localytics, 71% of app customers churn inside 90 days. In case you’re struggling to maintain your app retention fee up contemplate adjusting elements akin to, app on-boarding, in-app and push notifications, intro tutorials, electronic mail advertising, social media advertising and extra. All of those elements have the potential to largely have an effect on a person’s app expertise and their chance to churn.

3. App Person Acquisition Price

Person acquisition price, extra generally often called customer acquisition cost (CAC), is the worth you paid to acquire a brand new person. In case you spend $1000 in person acquisition efforts and also you obtained 100 customers, then your CAC is $10 per person.

Calculating the CAC for each person acquisition marketing campaign you launch lets you measure the success of that marketing campaign on a monetary degree.

The purpose is to lower CAC.

One technique of lowering CAC is to achieve app customers organically, with out paid strategies. Cultivating natural development isn’t all the time the simplest factor, I do know. However, there are a number of methods that assist improve natural person acquisition.

Strive using social media to spice up model consciousness and create hype round your app. Natural development additionally comes from app store optimization (ASO), the method of accelerating app visibility within the app shops. If you need your app to rank excessive within the app Store searches, ASO is what you must be doing. The method consists of optimizing app title, description, icons, screenshots and extra. One other approach to herald natural customers is referral. Remind your energetic customers to ask their mates. Rewarding each the inviter and the invitee, provides each events nice incentive to put in your app.

As of 2017-2018, the common app CAC for installs is 2.89 USD and 4.58 USD for account creation throughout all app classes.