Amazon Music introduced that it acquired podcast distributor and monetisation agency Art19. The transfer seems to be according to the eCommerce big’s ambitions to develop its podcast promoting choices.
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Amazon Music acquires podcast advert professional Art19
Art19 was launched in 2015 and presents a content material and advert platform for entrepreneurs. Its instruments permit shoppers to trace campaigns in real-time and measure impressions and downloads.
Manufacturing and inventive instruments are additionally accessible. Advertisements distributed by Art19 have appeared on high-profile podcasts comparable to “Late Night time with Seth Meyers” and “The Each day Dish”.
Amazon acquired Wondery, the podcast community in late 2020 at a reported worth of round $300 million.
Plainly including advert instruments to its podcast ambitions within the subsequent frontier the corporate is attempting to deal with to rival Spotify which launched its Spotify Viewers Community earlier this yr.
Advert revenues for podcasts grew 19% year-on-year to $842 million in 2020, in line with the IAB.
Why ought to I put my podcast on Amazon Music and Audible?
Amazon Music is among the largest on-demand streaming music platforms with 55 million world prospects and rising quickly. It’s also tightly built-in with the Alexa ecosystem, delivering a finest in school expertise for good speaker customers. Audible is the most well-liked audiobooks service on the planet with a big and dependable buyer base that loves nice storytelling. For content material creators, enabling your content material to be distributed on Amazon Music and Audible permits you to develop your viewers by reaching these prospects, lots of whom can be new to podcasting.
How do I submit my podcast content material to Amazon Music and Audible?
You may submit your podcast’s RSS feed utilizing the opt-in submission. Please solely submit one feed URL per sequence (all episodes can be ingested from the feed URL). You may be required to conform to our content material license settlement earlier than we are able to carry your podcast content material.
How lengthy will it take for my podcast to look on Amazon Music and Audible?
After getting submitted your podcast, please permit as much as 24 hours on your present to turn out to be listed. One of the simplest ways to know in case your podcast is obtainable is to seek for your present on Amazon Music and Audible.
Does Amazon Music/Audible re-host my content material?
Podcast stream instantly out of your internet hosting supplier so all of your metrics can be unaffected. In case you are working promoting via a dynamic advert insertion system, issues will work the identical as on different main podcasting platforms.