App Market Mega Trends 2022

App Market Mega Trends 2022

After the app market increase of 2020, which noticed downloads develop by 23.8%, some projected a decline in 2021. That has not been fully the case. In 2021, world shopper spending elevated by 19.7% and first-time installs elevated by 0.5%, in line with knowledge from Sensor Tower.


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2021 performed host to the formation of latest app sectors and enterprise verticals, with some forming as a by-product of the pandemic in the US and Europe. The introduction of iOS 14.5 was one other main occasion within the app growth world, forcing entrepreneurs to provide you with new advert methods.

  1. The app market will proceed to increase

The app market has continued to develop at an unprecedented fee by means of the 2020-2021 lockdowns, with quarterly will increase in each shopper spending and downloads. We anticipate this to hold on into 2022, with app builders exploring new verticals in augmented actuality, crypto, e-commerce, supply and mobility.

App revenues iOS and Google Play Q1 2016 to This autumn 2021

App downloads iOS and Google Play Q1 2015 to This autumn 2021

2. TikTok will attain 1.5 billion customers

In 2022, the mixed mass of TikTok and Douyin (Mainland China model) will surpass Instagram. App Annie estimates that TikTok will attain 1.5 billion lively customers in 2022. It already has 680 million lively customers on Douyin, combining the 2 provides TikTok sufficient to leap Instagram’s reported two billion customers.

Instagram has had a wonderful 2021 as properly nevertheless, with Reels drawing in lots of of thousands and thousands of latest customers in India who’re unable to entry TikTok.

TikTok is already the superior platform in terms of setting developments and tradition, with a few of the hottest movies shared on Fb and Instagram in 2021 copied straight from TikTok.

TikTok, Instagram and Fb month-to-month lively customers Q1 2015 to Q3 2021

3. Additional consolidation of content material operators and advert platforms

Consolidation of promoting platforms and content material operators will proceed in 2022, as firms goal to create first-party advert providers that embody extra of the advertising and marketing stack and sidestep Apple’s monitoring transparency. Offers like Applovin’s acquisition of MoPub and Regulate and Digital Turbine’s acquisition of Fyber fall into this class, which Eric Seufert at Cellular Dev Memo coined ‘content material fortresses’.

Firm Acquirer Worth Date
MoPub AppLovin $1.1 billion October 2021
Chartboost Zynga $250 million Might 2021
Glu Cellular Digital Arts $2.1 billion April 2021
Fyber Digital Turbine $600 million March 2021
AdColony Digital Turbine $400 million February 2021
Regulate AppLovin $1 billion February 2021

4. Cellular entrepreneurs be taught to stay with iOS 14+

Entrepreneurs have been compelled to vary their strategy on iOS with the introduction of Apple’s monitoring transparency. In 2022, anticipate additional diversification of advert spend as advert platforms are revalued, the usage of first-party knowledge and different types of advertising and marketing, comparable to influencer advertising and marketing. Extra entrepreneurs will take crash programs on SKadnetwork, which a cynic could say was Apple’s purpose all together with ATT.


5. Platforms can be compelled to make extra concessions to app builders

Apple and Google have made preliminary concessions to app builders on income share, however we anticipate this won’t be sufficient and extra will comply with in 2022. Stress from regulators will improve, with some nations already submitting antitrust probes in opposition to Apple and Google.

In South Korea, the Nationwide Meeting banned Apple and Google from blocking third-party fee options on their platforms. The ban is seen by some as a watershed second which will compel regulators from different nations to comply with go well with.

Subscription income iOS and Google Play 2015 to 2021

6. Plenty of mergers and acquisitions in fast supply sector

There are over 25 fast supply apps at the moment lively in main cities. We anticipate most of those will both promote or die in 2022, leaving us with 4: Getir, GoPuff, Gorillas and Flink. DoorDash, Supply Hero and Uber will add new competitors to the sector, with DoorDash buying Wolt and Uber establishing its personal darkish shops.

Speedy grocery supply was some of the well-funded sectors in 2021, with over $15 billion in enterprise capital raised for these apps, in line with Pitchbook. Firstly of 2021, Getir, Gorillas and a bunch of different apps launched in London, and on the halfway level a number of launched in New York Metropolis. The graph under illustrates these spikes in downloads in London (Dec 20) and New York Metropolis (Jun 21).

Downloads of hottest fast supply apps 2018 to 2021 (mm) 


Observe: Getir in blue, GoPuff inexperienced, Gorillas purple, Flink yellow

7. Monetary super-apps come of age

The mid-2010s introduced us Money App, Monzo, N26, Robinhood, Revolut and Klarna’s US launch, however it wasn’t till the 2020 pandemic that almost all of those apps earned significant revenue.

With this development spurt, some are broadening their app performance to incorporate all types of monetary providers, just like how a traditional financial institution begins with an account after which tries to curiosity prospects in different providers. As an alternative of mortgages, loans and insurance coverage, nevertheless, these new apps are targeted on crypto, abroad transfers and purchase now pay later.

Anticipate to see extra of this in 2022, with PayPal debuting a brand new monetary super-app, Money App including purchase now pay later, and Klarna doubtlessly including banking instruments.

8. Everybody will get into stay purchasing

Already a success in China, the stay commerce development will lastly take off within the West, primarily by means of TikTok pushing the brand new updates to its commerce platform to assist influencers and types promote objects. Amazon, Fb, Pinterest and YouTube are all working on stay commerce options to combine into their platforms.

China’s stay commerce economic system has grown exponentially up to now 5 years, from $3 billion in gross merchandise gross sales in 2017 to $171 billion in 2020, in line with McKinsey. One stay streamer named the ‘Lipstick Brother’ offered $2bn of products on China’s Singles Day in 2021.

9. Apple’s augmented actuality glasses debut

Apple has been clear that augmented actuality (AR) is the following step in {hardware}, with CEO Tim Prepare dinner calling it “essential” to the corporate’s future. Some analysts anticipate an announcement in late 2022. Despite the fact that Google and Snapchat have each launched AR glasses, Apple’s entry into the market could make all of the distinction by way of developer curiosity and forcing rivals to launch their very own units.

However how massive will AR be? Is it the following {hardware} leap, or a facet platform like wearables?

Augmented actuality vs digital actuality curiosity over time 2017 to 2021 (Google Traits)


10. Cryptocurrency ideas flip into apps

We’re nonetheless within the infancy of what crypto could possibly be used for, exterior of shopping for cash and praying that they improve in worth. In 2021, NFTs began to get some curiosity, with OpenSea NFT market producing $3.3 billion in gross sales in December 2021. Coinbase plans to open its personal NFT market in 2022.

What comes subsequent? Axie Infinity has proven the blueprint for a way crypto video games could be profitable, however recreation builders seeking to copy that method have to make a recreation that’s enjoyable to play, with the blockchain economic system within the background.

NFT Buying and selling Volumes Jan 2021 to Sept 2021 ($bn)


11. Metaverse tries to discover a use case

There’s nonetheless no clear definition of what the metaverse is, or isn’t. If we comply with Zuckerberg’s ideas, it’s a universe of interconnected functions, just like the web, however inside a digital actuality headset. Attending to that time goes to require, because the web did, a use case; a motive for accessing it for a number of hours a day.

Gaming is the plain one, however there hasn’t been a “killer app” for VR that has made thousands and thousands of individuals exit and purchase a headset like Wii Sports activities for the Wii or Name of Obligation 4 for the Xbox 360 or PS3. If we take into account the metaverse to not simply be confined to headsets, App Annie initiatives that “metaverse” video games, which embody Roblox and Minecraft, will develop to $3.1 billion annual spend in 2022.

Stratechery’s Ben Thompson has theorized that work stands out as the killer app. With earn a living from home changing into the brand new norm throughout many industries, some companies could discover constructing digital or hybrid workplace environments.