App Market News: Procter & Gamble teamed up with technology companies to respond to Apple’s new privacy policy

App Market News: Procter & Gamble teamed up with technology companies to respond to Apple’s new privacy policy

Procter & Gamble devoted itself to technology to respond to Apple’s new privacy policy; music apps induced users to repeat consumer behaviors and were named by Xinhua News Agency; “Walnuts fall from the sky, cuteness does not close”, the mobile game “Walnut Diaries” dominated the free game list for 3 consecutive days.

Table of Contents:

App Store News

App Store listing status

There were 13,070 apps on the shelves last week, a decrease of 576 apps compared to the previous week.

There are a total of 7099 new apps on the shelves, of which tool apps have the largest number of 917 apps; food and drink apps are the second, with 616 apps.

The number of removed apps (including relaunch) last week reached 15,554, an increase of 4,968 compared to the previous week, of which 14,203 apps were removed, and 1,351 games were removed. App removals accounted for 91% of the total removed apps.

Last week, there were a total of 141 clearing apps (including those that have been restored), of which 127 products have been restored. Currently, there are 14 clearing apps remaining, an increase of 5 compared to the previous week.

Keyword update

Last week, the daily keyword update nodes were concentrated at 4, 8, 10, 13 and 16:00, among which the time points with a large number of updates were 8 o’clock, 10 o’clock, and 16:00.

Keyword coverage has no major fluctuations, sustainable and stable optimization.

App Store Charts

Charts update

Qimai Research Institute monitored that last week (April 12, 2021-April 18, 2021) the App Store free list still maintains the frequency of updating the list about every 3 hours, and the frequency of updating the list for one day is maintained at 8 times, basically distributed in 2:45, 5:45, 8:45, 11:45, 14:45, 17:45, 20:45, 23:45. Among them, the update of the two time periods at 17:45 on April 13 and 11:45 on April 16 lags behind.

App Ranking

Application list

In the top 10 list of free apps last week, a total of 14 products were shortlisted, one more than the number of products on the list the previous week.

“Confidentiality View” is a resource platform that provides confidential expertise. The app rose 78 places on April 15th, ranking Top1 in the free app list; “National Anti-Fraud Center” dominated the list for two days; “WeChat” occupied three days in a row The first position in the free list of apps.

Game list

In last week’s free game list Top10, a total of 18 products were shortlisted, an increase of 2 compared to the previous week.

In the free game list, the number of new games on the list is constantly increasing. There were 5 games in the list last week, namely “The Walnut Diary”, “The Legend of Aoqi”, “The Cloud Asking the Immortals”, “Meet Your Cat” and “Bingfeng Diablo”.