App Marketing Strategies For User Acquisition

App Marketing Strategies For User Acquisition

So you’ve developed the next world-changing app? Right on.

Now all that’s left is to get it into the hands of the people. But with over 5 million different apps between the App Store and Google Play, that’s no small task.


Table of Content

So what can you do to stand out from the crowd and start driving downloads? We’ve put together a list of 20 app marketing tactics to try, so continue reading or jump to our infographic below.

Why App Marketing is Important

Deciding how to market an app can be a daunting process. There are so many apps with different marketing strategies, all experiencing varying levels of success.

Competition is fierce, as you probably already know, and over 68% of mobile app companies have a long-term, fully documented app marketing strategy.

Building your app isn’t the only challenging part of getting it to the top of the store charts. With the right promotional strategy, however, you could be there sooner than you think.

1. Discover a Associate to Cross-Promote

Cross-promotion is an advert trade the place you enable one other app to promote inside your app — they usually return the favor by doing the identical for you.

Cross-promotion is an effective way to generate new installs and to leverage your accomplice’s viewers. That is particularly efficient if the merchandise are complementary.

McDonalds and UberEats, for instance, partnered to run a marketing campaign for his or her meals supply companies. They independently run campaigns to cross-promote one another’s product and repair, respectively.

2. Measure Your Key Efficiency Indicators

Don’t set it and overlook it. Ensure you understand how effectively your app is rising by routinely checking and analyzing progress efficiency indicators.

Often test KPIs just like the variety of downloads your app has, your each day energetic customers, stickiness, retention price, and churn to get a practical concept of how effectively your app is performing. Knowledge doesn’t lie, and it will possibly offer you insights on what methods are working and who to focus on subsequent.

3. Attempt Conventional Promoting

Don’t be afraid of doing issues the quaint means! A traditional approach to advertising and marketing might be characterised as any advertising and marketing technique, business channel, or promotional commercial that has a profitable report of accelerating enterprise.

Codecs like print promoting, telemarketing, broadcasting, billboards, junk mail, and even in-person gross sales can nonetheless be extremely efficient, and even refreshing on this digital age.

Ridesharing big Lyft ran a billboard marketing campaign during which they purposefully created billboards that had been too lengthy to learn in the event you had been driving, encouraging individuals of their automobiles to be riders as an alternative of drivers.

4. Develop a Content material Advertising Technique

Content material advertising and marketing is historically thought-about to be the method of driving progress, however it will possibly embrace the usage of social media, video, weblog, and different codecs.

Examples of content material on your app are success tales, infographics, use circumstances, and extra, so long as it’s all related to your app. Content material advertising and marketing helps present what your app does, how different individuals have used it to learn their lives, and what your model stands for.

Word-taking app Evernote’s content material campaigns attraction to each present and potential customers, with articles and movies on matters like productiveness, aim setting, app utilization suggestions, and even interviews with high-profile customers.