We’ve already lined why you’d wish to use the Amazon Appstore as an extra distribution channel on your Android app. For those who’ve determined to present it a attempt, listed here are some advices and suggestions that you simply most likely wish to know.
A lot of the advices on App Retailer Optmization we give are additionally true for the Amazon App Retailer. The Amazon search and rank algorithms don’t appear to be any simpler to determine than Apple’s or Google’s.
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Appstore Getting Began Information: Learn how to Market Your App
They appear to be bearing in mind issues like key phrases and app title, hourly/every day downloads and critiques (this isn’t exhaustive, nor sure). This Amazon Appstore getting began information gives you a number of different suggestions that Amazon offers to their builders (till there’s extra info, recommendation could be to comply with Amazon’s pointers).
Clearly your app title is one of many issues that matter most, each for search and to draw shoppers. It shouldn’t be longer than 100 characters, you must capitalize the primary and final phrases of the title in addition to each phrase in addition to coordinating conjunctions and prepositions. Don’t put phrases like “superior”, “biggest”, and so on. in your title.
Your description is right here to “generate pleasure about your app” and improve your downloads. It isn’t clear if the outline is searchable, however by studying what guide authors wrote on the topic it seems that repeating your app title or key phrases in your description gained’t assist together with your search rankings.
It is advisable contemplate your viewers (which means you should know who your viewers is within the first place) and preserve issues easy. Use your description to let prospects know why your app is particular and why they need to obtain it. Exhibit your app!
Like for the opposite cellular app shops, a few of the visible advertising belongings are optionnal however you wish to optimize your app web page so you must contemplate every one. These visuals are right here to indicate prospects what your app is all about, and may each seize their consideration and exhibit how your app appears and feels. Amazon is fairly clear about that: “The extra visible advertising belongings the higher!”.
You may have as much as 10 screenshots, which supplies you the chance to indicate many elements of your app. Put them in a logical order to allow them to inform the story and present how your app works. These are positively essential and are positioned just below the app icon, identify and rankings when prospects use the Amazon Appstore on their gadget.
You may submit a promotional picture, that can be use by Amazon’s advertising crew in case your app will get featured (you may apply for this – see under). Not that straightforward to sum up your app with just one visible (even a giant one)! Don’t put an excessive amount of textual content (and make it giant) and do one thing lovely
Appears to be like like Amazon actually understands the significance of video to elucidate and promote an app: you may have as much as 5 movies! These movies (and the take a look at drive) are actually good methods for purchasers to get feeling of the app earlier than downloading/shopping for it. They seem, like on the Google Play Retailer, earlier than the screenshots. Do that proper!
SUBMIT YOUR APP FOR A FEATURED MARKETING PLACEMENT
Not like on the App Retailer and the Google Play Retailer, you may submit your app to Amazon’s advertising crew so it may be thought of for a featured advertising placement. You do that by finishing a advertising request kind on the Amazon Cell App Distribution Portal (right here is how).
Your app can doubtlessly be featured in varied methods:
- “Higly Rated Apps and Video games”
- “Featured New Releases”
- Seasonally related placements (summer time, studying apps, and so on.)
Since there are much less apps on the Amazon Appstore and builders should fill in a kind, it’s most likely “simpler” to get featured. However the last say, like for Apple and Google, goes to their workers.
FREE APP OF THE DAY, DRIVEN BY AMAZON
Amazon (neatly) constructed its personal “Free App of the Day” (FAD) promotion. The idea is fairly easy: Amazon (builders to be actual) provides one paid app to prospects at no cost, every day. The concept is similar than what could be executed for an iOS app, which is that even when you’re not being profitable you may profit from the promotion by considerably growing your consumer base. On prime of the phrase of mouth this will present, these further downloads will get you extra rankings and evidently Amazon forces the Free App of The Day apps to the highest of the High-Paid class (nonetheless have to substantiate). Positive you gained’t keep there for ever, however that’s nice visibility!