Submitting an app to the iOS App Store can generally be a prolonged course of riddled with rejections. Apple’s App Store Evaluation Tips define many goal causes an app could also be flagged for rejection which aren’t open to interpretation, corresponding to bugs that trigger the app to crash upon evaluate. Different tips are extra subjective in nature, and in the end as much as the reviewer and their interpretation of Apple’s guidelines in relation to an app.
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Apple lists creatives as one of many major staple items to contemplate on their evaluate web page. Apparent requirements embody ensuring the screenshot textual content is legible and the screenshots precisely mirror the in-app expertise. If there’s any doubt concerning the accuracy of an app’s screenshots, a rule of thumb is to position an precise in-app picture in a distinguished handset body, and chorus from obscuring the picture with superfluous content material like callouts or emojis.
This isn’t to say you shouldn’t embody any design therapy in any respect, however reasonably that the screenshots ought to precisely mirror the app in use. By correctly framing the in-app picture, there will likely be ample room within the margins of the screenshot so as to add textual content callouts and popped-out person interface parts.
One fundamental consideration for creatives is ensuring the size of the screenshots match the size of the machine that they’re being submitted for. If these dimensions are even a pixel off, then they gained’t have the ability to be uploaded to the App Store Join. In portrait orientation, for the 6.5-inch iPhone X, dimensions are 1242 x 2688 (or 2688 x 1242); for the 5.5-inch iPhone 8, the size are 1242 x 2208 (or 2208 x 1242); for each required iPad Professional sizes, the size are 2048 x 2732 (or 2732 x 2048).
With regards to App Preview Movies, one frequent concern that results in a change not being viable – even earlier than submitting for evaluate approval – is utilizing the unsuitable App Preview dimensions. Whereas it could appear to “make sense” to make App Preview movies in the identical dimensions as screenshots, provided that they seem in the identical space, the size for App Preview movies are barely smaller. iPhone 6.5-inch is 886 x 1920 (or 1920 x 886); iPhone 5.5-inch is 1080 x 1920 (or 1920 x 1080); each iPad sizes are 1200 x 1600 (or 1600 x 1200).
For the App Store Evaluation course of, Apple is way more strict about what is suitable to incorporate in an App Preview. Even the aforementioned handset frames that are acceptable in screenshots will most definitely get an App Preview video rejected. Movies submitted to the App Store ought to solely present correct, prime quality footage from throughout the app, with minimal further parts like an intro, transitions between scenes and an outro.
Whereas Apple does define many goal tips that may result in an app being rejected, there are sometimes instances that an app is flagged for rejection based mostly on the particular reviewer’s subjective interpretation of Apple’s tips. Whereas this could result in frustration in some instances, there are a couple of steps builders can take to reduce the probabilities of having their apps flagged. Builders can attraction a rejection, however sadly “simply because another person is doing it” doesn’t imply your replace will likely be permitted.