Best Smartwatch Apps: How Wearables Contribute To Business Development

Best Smartwatch Apps: How Wearables Contribute To Business Development

As cliché as this sounds, moving is living. That’s especially true in our dynamic 21st century, with its speed and, to be sure, haste. We are active in all life areas, be it work or travel. And being active, we also want to stay in touch with the world.


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At first, laptops helped us achieve the desired goal by allowing us to work effectively outside the offices (say, in cozy cafes). However, these devices are rather cumbersome anyway, so compact and easy-to-use smartphones were the new solution.

But time has passed, and now we need smartwatches for business productivity. These wearables enable us to react to incoming urgent information with lightning speed, regardless of where we are and what we are doing at the moment.

Perhaps it’s time to think about smartwatch app development. And we’re ready to argue our position and get you on our side, so to speak.

Smartwatch Application As a Promising Startup Idea

Before explaining the essence of the above maxim, let’s take care of the basics.

What are these wearables?

Today, smartwatches are full-fledged computers that we wear on our own wrists. Initially just the smartphone’s ‘extensions’, they have now evolved into autonomous devices. And these devices are capable of satisfying the needs of the modern (and very demanding) user who is always busy, always in a hurry.

How do smartwatches for business (and not only) work?

These devices support GPS, Bluetooth, Wi-Fi, and other similar technologies. Besides, they have many built-in sensors, such as barometers, heart rate monitors, accelerometers, which track the user’s physical condition.

Smartwatches work either independently or in conjunction with smartphones. The first case is about wearable gadgets with a SIM card, which, if desired, can be synchronized with a mobile device either.

Still, smartwatches made by large companies like Apple, Google, and Samsung are more popular now. And they work as addition and continuation of smartphones that the same brands produce.

Supported operating systems

If you’re willing to build a smartwatch app, you have to understand which operating systems it is able to work with:

  • WatchOS (this is a matter of Apple devices).
  • Wear OS, made by Google and available to various Android developers.
  • Tizen, developed by Samsung because the company needed an OS to work with its digital product (Galaxy Watch).

Why is smartwatch app development a good business idea?

Let’s start with statistics, which are clearly more convincing than just pretty words.

So, as the infographic above illustrates, market revenues are growing from year to year (and the trend will continue). People are actively using these wearables, which means they need various smartwatch apps.

Or take a look at the dynamics of revenue growth below, which is quite impressive too:

By the way, you may also be interested in finding out which smartwatch brands are the hottest now. As the data of the last few years show, Apple is still ahead of other companies. Let’s wait and see, though. Only time will tell who is the lucky winner.

What types of smartwatches are there?

Universal devices

These are the most common smartwatches to use. They are convenient and perform many functions at once, the main of which is to support the operation of your smartphone.

Niche devices

  • Travel smartwatches. They assist tourists and business travelers in their journeys. Smartwatch apps for travel and relaxation include weather forecasts, GPS tracking, route planning, finding places nearby, and so on.
  • Diving wearables. In addition to water resistance, they should have such features as temperature and depth indicators (and the like).
  • Children’s smartwatches, incredibly useful to parents who want their kids to be safe even when they aren’t around. Features include a GPS tracker with the data transmitted to a parent’s smartphone, a video camera, and even educational games.

However, we’re most interested in smartwatches for business, right? But before we get to the key topic of the article, let’s discuss a few more related topics.

We’d like to talk over the top app ideas and the development approach to each of them. Follow the link and read our tips.

Basic App Features on Your Smartwatch

  • Voice support, which is key in the case of wearable devices. Without it, many of the following features are unlikely to work properly.
  • Instant notifications. Any notification should come not only to the user’s phone but also to his smartwatch. Surely, he decides on his own whether to respond to it, your task, as the creator of the smartwatch application, is to notify him.
  • Doubling of messages and emails and quick response to them. The owner of the wearable device should be able to view the main text of the message (or email) on the watch screen. He should also have a chance to answer it using voice dictation (or your suggested response templates and emoji).
  • Simple interaction with social networks. Not everyone needs such a feature. However, some people constantly use social networks for work purposes (including SMM managers). And they’d be glad to have the opportunity to deal with Facebook, Instagram, and other similar platforms using their smartwatches.
    • Of course, we’re talking about simple actions, don’t expect that a wearable gadget will allow you to write sweeping stories illustrated with bright pictures and post them on the FB page.
  • Navigation, which involves determining the user’s location. The feature is implemented using a built-in GPS sensor or data from a synchronized smartphone. Many people consider GPS tracking to be almost the best app for smartwatches because it performs a lot of cool tasks, such as:
    • the opportunity not to get lost in an unfamiliar city (the target audience includes tourists and business travelers);
    • convenient route planning (the target audience is the same);
    • tracking the movements of the child (the feature is aimed at caring parents)
  • Monitoring physical activity. Smartwatches may well replace fitness bracelets. In addition to the already mentioned GPS function, they have a pedometer and offer the ability to check heart rate, blood pressure, and other health indicators.
  • Answering & Rejecting a call. Of course, one of the top apps for smartwatches is the management of incoming calls, the ability to answer or reject them (without using the phone).
  • Simplified work with alarm and timer. In some cases, such a feature can be very useful too.
  • Time display, which is often supplemented with the weather forecast, calendar information, and other similar data.

Unique smartwatch apps and features

 These features and apps don’t belong to must-have options but they’re highly desirable.

  • Real-time data on the dollar exchange rate. You can also install an application to inform you of the current price of oil and gasoline (if you are interested in such data).
  • Anti-loss option. The feature allows you to receive a signal to the smartwatch when your phone is too far from it. So you won’t have a chance to leave your phone on a cafe table or anywhere else.
  • NFC support, which means the ability to make contactless payments using your wearable device. You just need to bring your watch to the terminal to make a payment.
  • Entertainment. Surely, smartwatches won’t give you the opportunity to play complex online games, but simple ones are quite available. They’ll come in handy in moments of waiting in queues and the like.

It certainly looks great, but what does your company have to do with all of this, what are its benefits?

Okay, let’s discuss why a smartwatch will be good for business.

Key Benefits of Using Smartwatches for Business

#1. Employee productivity monitoring

Any company CEO wants to understand how effectively his staff is working. Such a desire is only natural, isn’t it?

Happily, there are special smartwatch apps to show the current employee’s tasks and his (her) progress on each one. So your colleague only needs to look down at his wrist to find out what stage he (she) is at.

#2. Always in touch

Now the employee is always in touch with the company he works in, he won’t miss anything important, regardless of the time of day, his location, and other things of the sort. Even during lunchtime, he’ll receive the notification he is interested in, which means he’ll be able to answer a call or message without delay.

A smartphone by itself doesn’t provide the same accessibility, because it can be in your bag, and the smartwatch is right here on your wrist! And if the silent mode is activated, you still feel a slight vibration and therefore know you should respond to a new message, call, or email (whatever!).

#3. Calendar at hand

Benefits of using smartwatches for business include syncing the calendar to your wearable gadget.

There is no need to explain why such a feature is crucial in business terms. If you don’t get a timely reminder about the imminent start of a meeting or, say, a conference, you risk being late for the event (or even missing it altogether!). Such cases aren’t uncommon, as you can well imagine.

A calendar with marked events will help you always be punctual.

#4. Payment management

Besides, wearables are good at managing credit cards and various payments. These types of tasks are dull, tedious, and distracting, and the smartwatch can help business owners (and their employees) control work and household expenses quickly and effortlessly.

#5. Hands-free

Another reason to build a smartwatch app is the opportunity to free the hands of an employee (figuratively speaking) so that he responds to notifications on the go and even while driving.

All you need to do is add virtual assistant support to the application so that programs can be controlled using voice. Thus, the user has a chance to set reminders, reply to messages, and perform similar simple actions at any time, even the busiest (in the end, he only needs to give a voice command, no need to type text!).

In Apple Watch, Siri serves as a voice assistant and allows us to fulfill many different tasks. In the case of Android Wear, the user has to say aloud “Ok Google” to activate the same feature.

We have to add that the best smartwatch apps for business always support voice control.

#6. Ideas on the go

Using the voice assistants we mentioned just above allows you to get creative around the clock. You don’t even need to take out your phone to jot down the business idea coming to your mind. Just ask Siri (or another virtual assistant) to write down a few phrases, and later you’ll turn them into something worthwhile.

#7. Trip management

Of course, let’s not forget about travel management applications either. Surely, we’re not talking about tourism, but about business trips.

Smartwatches make the following trip tasks easy to manage:

  • building an optimal route;
  • suitable flights search;
  • purchase of air or railway tickets.

By the way, American Airlines, incredibly famous all over the world, was one of the first to recognize the importance of smartwatch app development. Therefore, the company created a special service to work with the Apple wearables. The application sends the user the main flight details.

#8. Marketing

Another way to improve your business with wearables is through more targeted marketing campaigns. You need to implement GPS features so that your clients receive promotional offers at the moment you find it most beneficial.

Imagine this: your customer walks past your store and his smartwatch vibrates. He looks down at his wrist and reads your notification: you inform him about the annual sale at your place. “Why not?” – he thinks and enters your store.

Naturally, such an advertising approach greatly increases buying activity.