So far as we’re involved (as per April 2019), Apple doesn’t permit to make use of emojis within the App Retailer’s product listings. Nonetheless, after the iOS 12 replace, there have been rumors concerning the chance to be added within the descriptions. It was solely a rumor and we’ve got checked that, the truth is, Apple doesn’t allow you to add emojis in its textual fields. It’s not even doable to avoid wasting your modifications if there’s one in there.
Table of Content
- ASO Experiment: Ranking On The Apple App Store With Emojis
- app store metadata
- play store app keywords
- aso api
Additionally it is identified that you may get coherent outcomes with an emoji search. Under we will see that the net grocery store app Ulabox, Amazon Prime Now app and even Google cell search engine give helpful outcomes if we do a search with the beer emoji (?):
Conserving that in thoughts we requested ourselves: If we use an emoji on the Apple App Retailer, will we get any outcomes?
Utilizing Emojis In Apple App Retailer Search. Can We Get Outcomes?
The following step of our experiment was to do a search on the Apple App Retailer. The reply is sure, though not for all emojis. For people who do get outcomes, there are few apps that rank for an emoji search.
At that time, we will decide that the App Retailer provides outcomes for an emoji search, however we will’t use them within the textual fields. Then, a second query arises: How do apps rank for it? We tried to determine it out by means of a easy experiment.
How Can We Rank For Emojis On The Apple App Retailer?
If Apple doesn’t permit so as to add emojis within the textual fields, however there are apps that do rank for emojis, might or not it’s that they’re including them within the Key phrases Subject? So as to resolve that query, we used the assistance of our associates at Catsoft Studios by means of their sport “Aaargh! My Cats!” to check if that’s a correct method to rank for emojis. One other affordable possibility is that it occurs the identical as on Google Play Retailer, as we talked about in this text, on which we noticed that some apps rank for key phrases that solely seem within the screenshots.
As the sport is expounded to cats, we’ve got added some cat emoji within the Key phrases Subject:
Earlier than submitting it for assessment, we examined that, the truth is, App Retailer didn’t give again any outcomes for cat emojis. If the experiment was profitable, this might be the one app that ranks for that search.
As soon as we checked it, we submitted the app for assessment. At that time, and realizing that Apple is reluctant in the case of including emojis in its textual fields, we might solely watch for it to be authorised to verify if the experiment labored. The method normally takes as much as 24 hours, in order that’s what we needed to wait to know if the app was authorised.
It was authorised!
We made it by means of Apple’s filter and the sport, filled with cat emojis in its Key phrases Subject, is accessible on the App Retailer. There’s just one factor left to do: Test if a search with these emojis give outcomes.
The experiment has been profitable! ? The sport “Aaargh! My Cats!” is rating on the App Retailer for all of the emojis we’ve added to the Key phrases Subject. So, a minimum of in that case, we will affirm that an app can seem because of a search with emojis if we add them to the Key phrases Subject.
What Have We Discovered With This Experiment?
- Strongest engines like google, equivalent to Google or Amazon, retrieve coherent outcomes for a search that features emojis.
- App Retailer search engine additionally provides outcomes for emojis though Apple doesn’t permit to be added in its product listings.
- Not all give outcomes, and there are few that do.
- If we would like our app to seem because of an emoji search, we must always add in Key phrases Subject.
- It seems to be like emoji search on the App Retailer isn’t frequent amongst its customers, so we will’t decide that including emojis will assist us to get extra downloads.
- Final however not least, one thing to contemplate: May or not it’s that key phrases grow to be much less related for Search sooner or later? These days, we use extra emojis in our chats, so it wouldn’t be loopy to suppose that perhaps emoji search turns into extra related in any search engine.