Child Internet Protection Act is coming! Age rating under 14 years old App will soon face rectification

Child Internet Protection Act is coming! Age rating under 14 years old App will soon face rectification

Network operators need to develop special personal information protection rules and user agreements for children under 14 years old, the collection, storage, use and deletion of children’s information are to be implemented in accordance with the law. The regulations will be officially implemented on October 1, and if the management is not in place, the Ministry of Internet Information will interview, rectify, and even hold them accountable according to the law. In other words, apps that set the age of app use at 14 or younger will soon see a full overhaul and new challenges by ASO World research data.

Table of Content

With the development of the Internet, short videos, live streaming, entertainment and other mobile platforms are flooding people’s lives, and according to the 2018 National Research Report on Internet Use by Minors, the size of China’s underage Internet users is 169 million. As early as March this year, the Internet Information Office has organized online youth anti-addiction systems on video platforms such as Jieyin and Faster, which strictly limit the time and content of entertainment products used by teenagers.

But with the network information leakage is becoming more and more serious, and for children under the age of 14 years old, they are not yet sound three views, the lack of a certain judgment of bad content, easy to be induced to make mistakes, etc., so the country launched the “regulations”. After reviewing the announcement recently published by the Internet Information Office and the “regulations”, seven wheat found that the “regulations” mainly include the following points: 1.

1, the scope of the applicable population: minors under 14 years old.

2, the need to set up special children’s personal information protection rules and user agreements, and designate a person responsible for the protection of children’s personal information.

3. When collecting, using, transferring or disclosing children’s personal information, the consent of children’s guardians must be obtained, and the option of refusal must be provided.

4、No collection of children’s personal information that is not related to the services it provides

5, children’s personal information storage time should follow the principle of the shortest period of time

6, staff access to children’s personal information shall follow the principle of minimum authorization and be subject to the approval of management and recorded

7, when entrusting a third party to handle or transfer children’s personal information, a security assessment of their behavior shall be conducted.

8, in the case of illegal or default collection, cancellation of products, withdrawal of consent, etc., the network operator shall delete the personal information of children in its possession.

Note: Click on the original article to go to the details page of the “Children’s Personal Information Network Protection Regulations”.

69.9% of App may enter the scope of rectification

1App age is divided into four levels

App age rating is a required content for developers to upload App, which is used to indicate what age level of users are suitable to download and use the App. In the App Store, Apple has divided the age rating of App into four levels: “4+”, “9+”, “12+”, “17+”, and the definition and requirements of the four levels are enhanced in turn.

69.9% App age rating is less than 14 years old

Seven Wheat retrieved the data of Top 1500 (free) in the App Store on August 26. The data shows that among the 1500 products retrieved, there are 1048 products with age rating less than 14 years old, accounting for 69.9%. Among them, “4+” apps accounted for the most, with 728 products, such as Alipay and QQ Music. Meanwhile, among the 551 new apps launched in 2018 and 2019, 85.3% of them are within the age of 14.

Apps under 14 years old, games and tools account for a large proportion

Among these 69.9% of apps, games and tools apps account for more. There are 278 apps for games and 102 apps for tools, followed by four categories: Life, Finance, Education, and Photography & Video. This shows that for children, tools and education apps are not their main choices. With the increase of pan-entertainment products, games, photography and video, travel and entertainment products are gradually penetrating into children’s side.

App Store opened a children’s category

In order to let developers reach children users more directly and make it easier for such users to find apps, Apple has set up “Children’s category” in App Store. The following is a list of requirements

These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area behind a parental gate.

In other words, when the developer sets the App as a children’s category, the App must not include links out of the app, purchasing opportunities, or other distractions to kids unless for a designated area behind a parental gate.

Children’s and educational apps are the only ones favored by Apple’s editors

Although Apple’s requirements for children’s apps are relatively strict, in the process of researching App Store boutique recommendations and Today, we found that apps classified as children’s apps seem to be more likely to be recommended by Apple’s editors, especially in the children’s and education categories.

It is important for developers to note that although such apps are more likely to be recommended by Apple’s editor, Apple clearly states in the App Store review requirement “1.3 Children’s category” that although developers can apply to cancel the children’s category, as long as the developer has classified the app as children’s category before, the app will not be recommended in subsequent product updates. In the “1.3 Children’s Category” section of the App Store Review Requirements, Apple specifies that although developers can request to remove the Children’s Category, if they have classified an app as a Children’s Category, they will be required to follow the Children’s Category requirement in subsequent product updates.

The original article reads as follows

Keep in mind that once customers expect your app to follow the Kids Category requirements, it will need to continue to meet these guidelines in subsequent Keep in mind that once customers expect your app to follow the Kids Category requirements, it will need to continue to meet these guidelines in subsequent updates, even if you decide to deselect the category.

Child management models may be rolled out

From interviews with people in charge of major video, live streaming and audio platforms, to the full implementation of the youth anti-addiction system, and now the launch of China’s first “Children’s Personal Information Network Protection Regulations”, all highlight the country’s gradually increasing concern for underage Internet users. For the post-00s, a group of original users born and raised in the Internet era, a complete blocking and banning of their contact with the Internet is not a feasible solution.

So in such moments, as developers and operators of mobile products, they need to actively cooperate with the relevant state departments, for the product to optimize its functions and purge the content of the platform. This kind of behavior can not only enhance the user experience, but also bring good reputation to the product. And this time the state launched the relevant “regulations”, perhaps after that there will also be such as “youth anti-addiction system” similar to the “child management model” launched.

For example, although Akiyon is not part of the scope of this reform (its age rating is “17+”), the main interface of the product, “Children” section, has also added “Parental Monitoring” and “Child Mode”. “Child Mode”. When parents turn on this mode, children can watch content only with the platform set up for young children’s videos, to ensure that children watch good information, and to avoid children in the haphazard screen, brought about by changing passwords, shopping and other situations.

Or this child management mode will also be implemented, it is recommended that developers can improve the protection of children’s information at the same time, but also in advance combined with the platform, make the corresponding preparations.


Continuously pay attention to the dynamics of relevant state departments and actively respond to relevant policies. It is suggested that developers can pay more attention to relevant government dynamics such as the Office of Internet Information, the Ministry of Education, etc., so as to avoid that the platform does not respond to policies in a timely manner due to missed news and improper rectification and improvement of functions.

Combine their own product attributes and set relevant functions in a targeted manner. For products with different attributes and characteristics, when making changes and improving product functions, it is necessary to combine the attributes of their own products and the habits of users to avoid damaging user experience by improving functions.

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