Because the announcement of Apple’s iOS 14 privateness modifications, we has been taking steps to make sure minimal disruption for our shoppers, and growing options so you possibly can proceed to make data-driven selections.
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With this in thoughts, we’ve developed a multifaceted strategy to empower you to proceed to make use of your knowledge with certainty. This contains full assist for the AppTrackingTransparency (ATT) protocol, our complete SKAdNetwork resolution, and our in-house conversion modeling resolution, designed to bridge the hole between deterministic and SKAdNetwork approaches.
To additional assist shoppers through the modifications, our complete SKAdNetwork options are — and at all times might be — included as a free a part of prospects’ current plans.
Securing person opt-in
Securing excessive person opt-in charges on Apple’s AppTrackingTransparency framework is the only finest technique to reduce disruption on iOS 14 — permitting entrepreneurs to proceed receiving deterministic attribution, and stick with it with segmentation and retargeting. Securing excessive person opt-in charges may also enable apps to realize a aggressive benefit, each on the provision and demand facet. Whereas we’re providing full assist for novel iOS 14 options, we advocate shoppers deal with maximizing opt-ins wherever doable: even a comparatively low share of opt-in charges can show essential to your success.
This is the reason we’ve carried out in depth analysis, and labored intently with shoppers throughout sectors, to develop finest practices on person consent flows. You could find many of those learnings in our information to cellular promoting on iOS 14, or our weblog publish on opt-in design do’s & don’ts.
Full assist for SKAdNetwork
Our assist for SKAdNetwork is the third pillar of our iOS 14 resolution – together with full assist for SKAdNetwork’s options through our new Information Canvas visualization software and our current Automate product.
Our event-based resolution permits entrepreneurs to hyperlink six distinct occasions to particular conversion values — supplying you with full visibility into your fundamental post-install KPIs inside your SKAdNetwork knowledge set.
In our value-based conversion system, we seamlessly aggregates person conduct throughout 4 completely different actions: classes, occasions, income, and advert income. This provides entrepreneurs full command of their conversion worth administration by leveraging all 63 distinct buckets offered for within the 6-bit SKAdNetwork conversion postback. The answer is particularly nicely suited to entrepreneurs who need to deal with a particular KPI or a number of conditional KPIs by leveraging AND logic to chain completely different circumstances.
Each options are fully supported by our SDK, and may also be utilized server-to-server for full flexibility.
You even have the choice to set a conversion worth window, an outlined time interval after an app set up, or reinstall, wherein we continues to replace conversion values primarily based on person exercise. For instance, setting this window to 24 hours, will present a clear dataset as all customers can have been measured inside the identical interval.
Along with rolling out new options, we’re integrating as many companions as doable into our SKAdNetwork resolution – greater than every other within the trade. Discover the complete listing right here, with extra on the best way within the coming weeks.
A remaining be aware on SKAdNetwork: our SKAdNetwork providing is offered to shoppers fully freed from cost, so you can begin implementing your SKAdNetwork workflow with out worrying about prices.
