How Negative App Reviews Affect App Store Optimization

How Negative App Reviews Affect App Store Optimization

Adverse evaluations on your app may be tough to just accept and even handle. The very last thing you wish to learn while you get up within the morning could be destructive evaluations.


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Nevertheless, do you know there are extra causes so that you can keep away from destructive evaluations than you first thought?

There’s a robust correlation between destructive app evaluations and ASO (App Store Optimization). In truth, app evaluations play an enormous issue within the success of your ASO effort and your app as a complete.

On this put up, we’ll check out how destructive evaluations can have an effect on your app Store optimization (ASO) outcomes.

What are app evaluations?

Earlier than we soar into the consequences of destructive evaluations, we should first perceive what app evaluations are.

Consider app evaluations as a means on your customers to precise their ideas about your app. Their rankings and evaluations replicate how glad and pleased they’re or vice versa.

Merely put: app evaluations replicate your consumer’s expertise.

Customers can both offer you rankings or evaluations:

Rankings are given from 1 to five the place 1 stands for the least glad and 5 stands for essentially the most glad. Apart from rankings, customers can even remark about your app by giving a evaluation. When your customers give their rankings, they’ve the choice to provide suggestions.

App shops sometimes show your app ranking in your product web page and search outcomes. App rankings play an enormous position within the decision-making of customers. Thus, app shops ensure that customers simply see the app ranking.

Undoubtedly, destructive evaluations are straight associated to low rankings. For that reason, it’s price realizing the 14 methods to enhance app Store rankings and evaluations.

What’s app Store optimization (ASO)?

ASO is the method of accelerating an app’s rating and visibility primarily in app shops. Statistically talking, the upper the rating of your app is, the extra individuals will obtain, set up, and use your product. With extra customers, your probability of incomes and attaining your small business or private targets additionally will increase.

To carry out ASO successfully, there are lots of issues it’s good to enhance. These embrace, however not restricted to, your app title, description, screenshots, promotional movies, goal key phrases, and naturally, app evaluations.

By studying any of those blogs, it is best to then have a deeper and extra detailed understanding of what ASO is.

5 methods how destructive evaluations have an effect on app Store optimization

Now, we come to the core of our dialogue. Each time you obtain destructive evaluations, it impacts your app Store optimization (ASO) effort. However the query is, “How?”

Let’s get all the way down to the solutions under:

  1. Adverse evaluations include low rankings

If a consumer provides you a low ranking, that very same consumer would more than likely go away a destructive evaluation as effectively.

In consequence, apps with lots of destructive evaluations would additionally obtain a low total ranking. These apps could have a mean of 1-star, 2-star, or at finest, 3-star rankings.

So, when you may have dismal rankings, it isn’t shocking to see that the app’s ASO would even be affected.

It’s simpler to run a profitable ASO when you have excessive rankings. The reverse can be true; the decrease your app ranking is, the tougher it’s to see profitable outcomes along with your ASO efforts.

  1. Customers don’t like destructive evaluations

Adverse evaluations result in low rankings and low rankings result in fewer downloads.


As a result of individuals base their choices on what different individuals are saying. That’s simply a part of our pure herd mentality as human beings.

Try these numbers from Apptentive’s client survey:

  • 77% of respondents learn at the least one evaluation earlier than downloading a free app.
  • 80% of respondents learn at the least one evaluation earlier than downloading a paid app.
  • 55% of respondents mentioned that they negatively understand an app with 1 or 2-star rankings.
  • 77% of respondents mentioned that they positively understand an app with 4 or 5-star rankings.
  • Conversion charge will increase by 306% when the ranking of an app is elevated from two stars to 3 stars.
  • Conversion charge will increase by 90% when the ranking of an app is elevated from three stars to 4 stars.
  • 90% of respondents say that they think about app rankings and evaluations each time they’re in search of a brand new app.

It’s not tough to see that you simply, as a consumer, would more than likely select an app with larger rankings and extra optimistic evaluations.

As you may see, rankings are usually not merely badges. Opinions are usually not merely testimonials. Each play an enormous position in both knocking down or pulling up your conversion charge.

  1. App shops choose top-rated apps

Apple App Store and Google Play Store (the most important app shops as we speak) each award top-rated apps of their platform. In fact, that is solely pure and to be anticipated. In any case, customers search for the very best apps, and often, the very best apps have the very best rankings.

With this in thoughts, Google Play Store options numerous apps of their “High free apps”, “High paid apps”, “High grossing apps”, “High free video games”, High paid video games”, and “High grossing video games”.

And guess which apps they function on these lists — sure, that’s proper, the apps with good rankings.

In the identical method, the App Store additionally releases the annual “Better of” checklist wherein you’ll additionally discover Apple’s top-rated apps.

Not solely that however usually, app search outcomes show the apps with the very best rankings first. Even if you’re solely exploring the app shops, you may readily see highly-rated apps greater than apps will low rankings.

  1. Play Storechecks key phrases in evaluations

Play Store is owned by Google, the most important search engine on the Web as we speak. Google focuses on utilizing key phrases to supply related search outcomes.

Unsurprisingly, Google combs via your app’s evaluations to search out related key phrases to find out your rating. Briefly, the key phrases present in your evaluations have an effect on your app’s visibility.

Right here’s one thing to remember: destructive evaluations negatively have an effect on your key phrase rating.

Even when you have related key phrases in your evaluations, if they’re destructive in nature, it will probably’t enhance your app rating. Adverse evaluations ship a nasty sign to Google. As an alternative of rating larger for that sure key phrase, it might pull you down due to the unfavorable evaluation.

  1. App shops think about the variety of rankings you obtain

Each App Store and Play Store favor apps with lots of rankings. The extra rankings you may have, the upper your probability of getting featured.

As an example, you may have two apps with 5-star rankings. The distinction is that the primary app has 10,000 buyer evaluations and the opposite solely has 100. App shops would give the primary app higher visibility over the second app.

However, it doesn’t imply that when you have lots of buyer evaluations, you’ll mechanically get featured. App shops would nonetheless think about whether or not these evaluations are optimistic or destructive. Thus, even when you have lots of evaluations, however most of them are destructive, it will probably maintain again your app from succeeding.

Adverse app evaluations and ASO

It doesn’t take a rocket scientist to determine that app evaluations do actually have an effect on ASO.

To sum all of it up, dangerous evaluations result in low rankings; and the low rankings result in fewer downloads; then fewer downloads result in a decreased probability of getting featured within the app Store; not getting featured results in decrease app rating; and decrease app rating results in decrease visibility.

Goal for optimistic evaluations

Nobody desires to obtain destructive evaluations. However, take a look at destructive evaluations as a possibility to enhance your app. Pay attention to the ache factors of your customers. From there, you may rapidly make the required modifications. With the proper modifications, you would possibly as effectively flip destructive evaluations into optimistic evaluations.

Apart from that, remember to ask for evaluations out of your glad clients. In some circumstances, they’re the “silent majority.” You simply must faucet this wealthy supply of optimistic evaluations by providing rewards and incentives.