How to Brand Your YouTube Channel

How to Brand Your YouTube Channel

In case you’re in search of a one-stop useful resource that solutions all of your questions on find out how to model a YouTube channel, it is advisable to learn this publish by means of. However, first issues first. In order for you your channel to face out on YouTube, it will need to have a novel, compelling identification. On high of that, your movies will need to have a constant feel and look. In fact, it’s essential to generate priceless content material to maintain your target market glued to your movies from begin to end.

Branding singles out your YouTube channel. It offers your viewers one thing to narrate to and join with. It additionally makes your channel memorable. Put in another way, it’s the face of your channel and helps your viewers distinguish you out of your opponents.

Consider branding as a method that brings the additional punch your YouTube channel wants to achieve recognition and achieve success.

Traditional Branding Errors That YouTubers Make

That can assist you navigate by means of making a sustainable model on YouTube, we’ve put collectively a listing of widespread branding errors to keep away from in any respect prices.

Ensure you aren’t making any of the next blunders:

Not Creating a Model Technique

An enormous mistake that many YouTubers make is just not growing a transparent model technique for his or her channel.
You may need a brand or some model belongings and simply begin creating content material.

Earlier than you do all that, you need to actually spend time placing a model technique collectively. This can inform the whole lot you do visually and inside your content material too.

It’s primarily the blueprint of the way you need to construct, form, and share your channel. Whether or not you’re a startup or a seasoned YouTuber, a robust model technique is important for regular and sturdy progress.

To create a robust model, begin with these steps.

  • Perceive and outline your best viewer. Which phase are you going to focus on? What sort of content material resonates with them?
  • Set the targets you’re attempting to realize along with your channel.
  • Analysis your opponents that will help you determine how one can differentiate your self from them.
  • Get a transparent image of why folks ought to view and subscribe to your YouTube channel over others.
  • Develop your individual video model and move.
  • Decide how your model will look visually (colours, typography, and so on.)

Your model technique is important; it’s the glue that holds the whole lot collectively. In case you don’t develop a method, you’ll be beginning at a deficit.

Not Having Consistency with Your Model

Having consistency is what helps folks bear in mind who you’re and what you do. You are able to do this by means of visible imagery, coloration palette, typography, and so on.

In case you chop and alter this from one advertising and marketing component to the following, it’s exhausting for folks to recall your model and differentiate you from another person.

By preserving consistency in your visuals along with your YouTube channel, it means when somebody catches a glimpse of one thing you’ve produced, they’re more likely to acknowledge it sooner.

Consistency can be a tagline. One thing you say or incessantly or reference that sticks within the viewer’s thoughts and helps them recall your model (and your channel). If we stated “Simply do it” there’s an enormous probability you’ll know who we’re referencing.

If a tagline is sensible on your model and your channel, be in line with it throughout your YouTube channel and your different advertising and marketing platforms.

Be constant over time, and other people will simply need to see and listen to little glimpses of your branding to recollect who you’re.

Not Investing in Good Design

With the variety of nice instruments and sources round today, there’s actually no excuse to not have an excellent design on your model and on your YouTube channel.

In case you’re not a designer, instruments like Placeit may also help you simply create high quality model designs.

In the present day’s audiences are so visually refined that should you use poorly designed graphics, it’s actually going to show them off. So you should definitely put money into good design.

Useless visible components

This consists of all the principle visible components of your channel and movies, together with:

  • Channel brand or icon
  • Channel banner
  • Thumbnails
  • Video intros / Stingers
  • Decrease thirds
  • Finish screens
  • Overlays

Not Giving Your self Time

Don’t count on to have the right channel or model from day one. This stuff take time and evolve and adapt as you study extra about your channel and your viewers.

Whether or not you’re seeking to earn money from YouTube, create leads, or just construct an engaged viewers –put within the work, begin off with a stable basis however give your self the pliability to vary over time, and set reasonable expectations.

YouTube Channel Branding Fundamentals

YouTube branding begins with establishing your channel accurately from the get-go. These are the fundamentals to get you began off on the correct path on YouTube:

A YouTube Model Account

That is essentially the most fundamental of steps, however you should definitely create a model account on YouTube to correctly create a branded expertise in your channel and get the insights you want.

A Channel Title

Your channel identify seems on each single video you add, channel web page, and YouTube’s search outcomes.

The identify additionally performs a key position in how your target market will outline and perceive what your channel is about. Due to this fact, it’s essential that your identify precisely represents your model.

For example, as a well-established entrepreneur, Marie Forleo has a robust private model. It isn’t stunning she named her YouTube Channel Marie Forleo. Is sensible, proper?

Greatest Practices When Selecting your YouTube Channel Title

  • Keep away from Utilizing Numbers – Utilizing numbers resembling “CleaningWithMelissa257” can typically make your identify appear auto-generated and untrustworthy.
  • Use Title Modelling – Have a look at some manufacturers that you simply observe, each on and off YouTube. What makes them memorable? Think about using their formulation along with your channel’s identify.
  • Hold it Easy – You’re higher off with a reputation that’s simple to pronounce and spell. It makes it a lot simpler to recollect.
  • Hold it Constant – Make it possible for your channel’s identify is constant along with your different social media websites and general branding. You’ll be able to examine the identify’s availability utilizing a website like Namechk.

A Channel Icon

Ensure you have an attention-grabbing channel icon as it is going to seem within the following locations on YouTube:

  • Watch pages
  • Video feedback
  • Featured channels
  • Neighborhood tab
  • Your channel web page
  • Search outcomes
  • Subscriptions
  • Associated channels

Listed here are the 2 hottest choices on the subject of your channel icon:


In case you’re the one star of your channel, a headshot is your best option. A transparent headshot can provide your channel an inviting and private really feel.

Your Emblem

In case you really feel like a brand represents your model higher than a headshot, then go for that.

No matter choices you go for, ensure your icon appears to be like clear and visually interesting because it’s the very first thing many individuals will see associated to your model, and it’ll attire over YouTube.

In case you select to make use of a brand, you’ll be able to simply create a high quality YouTube brand utilizing Placeit, which is one the greatest brand makers round, or you’ll be able to rent a designer to do it for you should you don’t need to do it your self.

Create a Skilled Channel

Your channel is the hub for all of the content material you placed on YouTube, so it is advisable to ensure it’s welcoming and welcoming to viewers.

Having an expert and well-structured channel might be far more convincing in getting new guests to subscribe than a poorly arrange one.

However what’s one of the simplest ways to do it? Listed here are crucial elements:

Channel Banner

Your channel artwork is the very first thing viewers see once they land in your channel, so it’s an important component for making a stable first impression.

Your banner ought to use your brand and model colours, however most crucially, it is advisable to be sure that your channel artwork clearly communicates what your channel is all about and the worth it provides viewers and subscribers.

Right here’s how you are able to do that:

  • Brainstorm some phrases and phrases that characterize what your channel is about and the way you present worth
  • Attempt to distill the whole lot out of your brainstorm into a brief phrase. It’d take a little bit of time, however you need to be capable of give you one thing that simply conveys your channel’s distinctive worth to your guests.

After you have that, you’ll be able to create your channel banner.

Right here’s an instance of a YouTube channel banner that clearly exhibits the channel’s worth proposition:

Channel Trailer

Your channel trailer is a good alternative to indicate your channel guests what your channel is all about. It’s one thing that many channels don’t make the most of, but it surely’s an effective way to introduce new folks to your model.

Listed here are some good factors to contemplate on your trailer:

  • What worth your viewers can count on to get out of your content material
  • Who you’re concentrating on along with your content material
  • Why you began the channel

Extra Channel Options

There are few different areas of your channel that it is advisable to get proper to create an excellent model expertise, together with:

About Tab

One other typically uncared for a part of a channel is the about tab. New guests will take a look at the about tab in the event that they need to study extra about you, and it’s an excellent place to encourage guests to subscribe.

Right here are some things you would embody in your about tab description:

  • Who your channel is concentrating on
  • What sort of movies you often publish
  • Your add schedule
  • Every other info you assume is sensible

The vital half right here is to indicate your model off in one of the simplest ways doable by making it concerning the viewer. What is going to they get from subscribing to your channel?

Profile Hyperlinks

Guarantee all of the exterior hyperlinks in your channel web page are working and going to the right locations in case guests to your channel need to click on by means of them to see extra out of your model.

Be certain to have constant branding throughout all of your exterior platforms and profiles so the consumer can have the identical branded expertise regardless of the place they click on to.


When you’ve sufficient movies in your channel, you should definitely set up them into playlists. These would be the sub-topics that your channel covers and are an effective way to make it simple for viewers to dive into your content material and give attention to the matters that matter essentially the most to them.

Giving the viewers that extra structured expertise can go a protracted method to constructing their relationship along with your model.

Video Design and Expertise

It sounds brutal, however your viewers (significantly new viewers) will provide you with seconds to make an excellent impression. In case you don’t, they’ll bounce and go elsewhere. So creating the correct branded video expertise is important. Right here’s the way you do it.

Video Content material

The precise content material you set out on YouTube defines you and your model, so ensure it’s nearly as good because it probably might be.

All the time give attention to high quality over amount, significantly whenever you’re beginning out as new viewers will affiliate that stage of high quality along with your channel as an entire, and by proxy, your model.

On the subject of the content material of your movies, right here’s what else try to be specializing in:

  • Video format: Creating familiarity along with your viewers by growing a constant format and formulation on your movies. Having a set video routine that viewers like will go a good distance in constructing a loyal viewership on your model.
  • On-camera model: If you’re on digital camera loads, your on-camera model will drastically influence the way you and your model are perceived. Be certain your character comes throughout and that your movies create the emotions you’re attempting to evoke (e.g., calm, thrilling, and so on.)


Your thumbnail could make or break your complete YouTube video, so it’s vital to get them proper.
Actually, 90% of best-performing movies on YouTube use customized thumbnails.

Not solely are thumbnails vital for driving clicks and views (the lifeblood of your channel), however they will play an enormous half in constructing your model consciousness on YouTube.

In case you use a constant look in your thumbnails, as your channel turns into increasingly more well-liked, folks will begin to acknowledge your branding and be extra prone to click on in your movies.

To verify your thumbnails appeal to clicks and construct your model, ensure they’re eye-catching and have a constant structure, coloration palette, and coloration distinction.

In case you’re within the early levels of your channel’s improvement, it is a good time to check out completely different thumbnail types to see what works greatest.

Placeit’s thumbnail maker makes it tremendous simple to create high-quality thumbnails in seconds, so ensure to test it out.

Video Intros

On the subject of constructing your model on YouTube, your video intro does just a few issues.

It offers individuals who watch your movies for the primary time a fast glimpse at your branding, and it creates a way of familiarity to people who find themselves viewing one in all your movies once more.

Your intro solely must be just a few seconds lengthy. The secret is to make it constant along with your branding and different graphic components in your movies and channel. Placeit makes it simple to create a video intro, so you should definitely take a look at our templates.

Finish Playing cards/Screens

The final 5 to twenty seconds of your video can go a good distance in reinforcing your channel’s branding efforts.

When a viewer finishes watching a video, there are a number of issues you are able to do to advertise your channel. For instance, you’ll be able to add a clickable button to permit viewers to subscribe to your channel and direct them to associated movies to maintain them watching your content material.

No matter you resolve to do, ensure you’re utilizing the identical fonts and colours in your finish screens to maintain it on model.

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