Just like the App Preview Poster Body (for iOS App Retailer movies), the way in which the Google Play Retailer characteristic graphic is displayed on a list has been evolving. Even now, the characteristic graphic stays an important App Retailer Optimization asset. And that’s very true in case you have a promo video in your Google Play Retailer itemizing.
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To publish your app, the Google Play characteristic graphic is definitely required even in case you don’t have a promo video as a result of Google needs to have it in case they resolve to characteristic you.
WHAT IS THE FEATURE GRAPHIC AND WHY IT IS IMPORTANT?
Since you would possibly learn posts that also speak about how and the place the characteristic graphic was displayed earlier than, let’s rapidly deal with this.
So it was on the very high of the Google Play Retailer itemizing. For everyone.
However because the Google Play Retailer redesign, the characteristic graphic is now displayed earlier than your screenshots. And in case you added a YouTube promo video to your app retailer itemizing, there’s a Play button overlaid on high of it that enable guests to look at your video.
If you happen to do have a promo video this makes it probably the most essential artistic belongings of your itemizing, proper alongside along with your app icon and much more essential than your screenshots.
If you happen to wouldn’t have a promo video, the characteristic graphic is not going to be displayed in your itemizing.
However don’t suppose you shouldn’t take note of it although. Right here’s what Google says:
The characteristic graphic can be displayed:
- When doing a model search;
- Within the “Really helpful” part on the Play Retailer;
- Within the Adverts part on the Play Retailer (in case you’re operating Google’s App Campaigns and they’re displayed on the Play Retailer).
Listed below are the necessities for the Google Play characteristic graphic:
- 24-bit .png (no alpha) or .jpeg
- 1024px by 500px dimensions
The excellent news right here is that the characteristic graphic is an asset you add, not a body of your video like the video thumbnail on the iOS App Retailer.
WHY IS THE FEATURE GRAPHIC IMPORTANT?
We already answered this: as a result of it is among the most seen artistic belongings in your Google Play Retailer itemizing.
It’s straightforward to know that as a result of it “pushes” your screenshots, it actually “replaces” them so far as the primary impression is worried.
The characteristic graphic that’s displayed when you add a video subsequently performs a double function:
- It ought to compel guests to play your promo video and watch it;
- It ought to convey your app’s worth proposition.
This isn’t straightforward to attain.
How with only one graphic are you able to do all of this, because it’s already arduous to do with a number of screenshots?
The brief reply is: with a mixture of nice visuals (together with branding) and, in a number of circumstances, copy. For the lengthy reply and examples, preserve studying.
One thing else to contemplate is that in case you’ve labored arduous to get featured by Google, you need folks that see your characteristic graphic to strive your app.
As a result of it’s such an essential ASO asset, you also needs to A/B take a look at your characteristic graphic with Google Experiments or an A/B testing platform like SplitMetrics.
HOW TO UPLOAD YOUR GOOGLE PLAY FEATURE GRAPHIC?
That is straightforward to do.
Within the Google Play Console, go to your retailer itemizing. Within the Graphic Belongings part, beneath your screenshots, you’ll discover the place so as to add your characteristic graphic.
Aspect observe: if you wish to change the thumbnail of your promo video for folks seeing your Google Play Retailer itemizing on desktop, it is advisable to change your YouTube video thumbnail instantly on YouTube.
15 GREAT GOOGLE PLAY FEATURE GRAPHIC EXAMPLES
General high builders appear to pay shut consideration to their characteristic graphic design.
Giving the chance to A/B take a look at it with retailer itemizing experiments we will additionally assume they’ve examined it, because it’s probably the most essential belongings!
Let’s take a look at a number of fascinating examples you possibly can draw inspiration from.
This characteristic graphic instance from Episode checks just about all of the packing containers.
The colours are shiny and the picture catches the eye. The sport characters they’ve showcased give a good suggestion of what you’ll then discover within the sport, and the way in which they work together with one another already creates storytelling.
They added branding by their brand, and use a tagline to present higher insights into what the sport permits. This enhances properly the app title they have already got, with out repeating it.
When writing our submit on App Preview poster frames we shared that they’re doing a superb job on iOS.
It’s the case right here as properly the place they handle to obviously convey what the app permits customers to do.
They’ve additionally added their iconic M (which you’ll’t miss on the darkish background!) and a meals background so potential customers already salivate.
We needed to share this Android characteristic graphic from Matchington Mansion as a result of it makes use of the break up display screen idea.
The sport is about renovating your mansion, and displaying a earlier than/after visible works fairly properly right here.
Apparently sufficient on the graphic there isn’t a point out at the entire match-3 facet of the sport. Since that is one thing that’s solely proven of their fifth screenshot, we will in all probability assume that this isn’t the principle promoting level they use.
One thing that could possibly be value testing is definitely having a “earlier than” and “after” point out like they did on their second screenshot.
Kick the Buddy
That is undoubtedly a fastidiously crafted characteristic graphic.
They did a fantastic job at illustrating some ways you possibly can “kick the buddy” and the asset is completely consistent with the sport’s design.
The structure of the characteristic graphic can also be good: there’s no essential visible ingredient beneath the play button.
Like for Kick the Buddy above, you possibly can inform that the builders fastidiously considered their characteristic graphic.
The brand on the left is manufactured from lights and really fashionable, and on the proper they’re displaying the sport’s major character in motion like if he was able to get began.
What we like on this characteristic graphic instance is the way it places in opposition 2 groups by displaying characters on all sides.
The visible could be very polished and conveys the essence of the sport by storytelling.
With the massive pattern on battle royale video games, additionally they added the corresponding copy to ensure folks would get the battle facet immediately.
Solely factor that may make it even higher can be to determine a greater placement for the sport brand, since right here it’s principally hidden by the play button.
We like this Google Play characteristic graphic from Pandora due to its artsy model and the which means behind it.
It combines a number of designs, which evocate (to us) the variety of music that may be discovered in addition to the app’s personalization capabilities.
Every design additionally has the Pandora “P” brand, reinforcing branding with out being repetitive with the app icon.
That mentioned it will be fascinating to check including some brief copy that tells customers extra about what the app already permits (for many who don’t know). We might even be very curious to see an A/B take a look at the place they make a characteristic graphic out of their first 3 screenshots (see beneath – perhaps much less text-heavy although).
We love how Trivia Crack is leveraging social proof on this characteristic graphic instance!
Not solely have they got a transparent textual content claiming the most well-liked trivia sport, they used characters from the sport to visually inform us extra in regards to the app.
Within the app every character is used for a class, and right here on this characteristic graphic we’ve got them (and the emblem) enjoying collectively on high of the world/earth.
Alongside the next screenshots additionally they re-use these characters which supplies some branding consistency to the total itemizing.
If Finest Fiends retains this characteristic graphic for too lengthy, then it’d find yourself within the “fail” class.
But when we assume that we’re nonetheless shut sufficient from Valentine’s Day, then that is an fascinating use of seasonality for a characteristic graphic.
They’ve a number of components in Valentine’s day’s spirit (envelope, banner) and so they featured the sport’s characters in a playful method.
The structure is sensible as a result of the play button doesn’t block something essential