App promo codes might help you along with your app advertising, regardless you’ve got a paid or a free app. As a result of a promo video or app trailer is one of the best ways to point out what your app is all about…However the one factor higher is definitely making an attempt it. Promo codes are a good way to have a key influencer or press contact strive your app earlier than its launch, and you probably have a paid app it’s one of the best ways to have them strive it at no cost.
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Apple has had them eternally, however now Google has lastly made them out there to app builders. Let’s check out how they work and how one can use them successfully for each iOS and Android apps.
We are going to begin with the fundamentals then offer you some recommendations on how one can leverage this highly effective advertising instrument.
APP STORE PROMO CODES
Apple offers you the flexibility to provide away 100 promo codes per launch. That signifies that you get 100 codes to make use of in your launch, but additionally with every subsequent replace.
Every code is legitimate for 28 days after it was requested and might solely be used as soon as.
So don’t get all loopy requesting all of them on the identical time except you understand you’re going to make use of them. That means, you received’t be shedding any of those treasured codes.
Additionally understand that when you launch an app replace, all earlier promo codes turn out to be invalid and promo codes can’t be used for in-app purchases.
Begin Advertising Earlier than Launch with App Promo Codes
It’s fairly apparent why promo codes are helpful for a paid app: your contact can strive the app at no cost. That’s why many blogs require you ship them a promo code earlier than they publish a assessment.
However promo codes will also be a good way to advertise your free app, as a result of they help you have your recognized key contacts strive the appliance earlier than it launches. That’s doable as a result of the codes can be found as quickly as your app is accepted by Apple, so that you simply must set a launch date sooner or later.
That means, in the event that they resolve to speak about your app, they’ll accomplish that on launch day (or the day of your v2). So you may begin advertising even earlier than you launch your app.
Tips on how to Get 200 Codes for Your iOS App Launch
Right here’s a trick to double the variety of promo codes in your launch…
By redeeming all of the promo codes as soon as your app is accepted and submitting an replace of your app inside the first days of your app launch you may stand up to 200 codes…100 for the preliminary launch and 100 for the primary replace.
That provides you with greater than sufficient codes to get your launch off on the best foot. Keep in mind, you may as well generate promo codes for Apple TV apps.
Tips on how to Generate Promocodes with iTunes Join?
Producing app promo codes is completed inside iTunes Join. Log in, go to the detailed view of your app then click on promo codes on the highest proper and observe directions.
Make it Straightforward for Your Contacts to Redeem Your App Promo Codes
Promo codes are nice, however they are often form of a ache to redeem for somebody that has by no means performed it. The excellent news is, you may make that activity simpler.
The “Common Means”
In case your contact is an iPhone weblog and is aware of all about promo codes, you may in all probability simply ship it like that. If he/she doesn’t, at the very least take into consideration together with a sentence explaining how one can redeem them.
The “Particular Hyperlink”
The above means of doing issues may be problematic in that it simply forces you to place further textual content in your e mail or have your contact go to a webpage. Another means of doing issues is to ship the next hyperlink, the place you simply change the code on the finish:
This hyperlink will open iTunes in your contact’s desktop or the App Retailer on his iOS gadget, merely asking for its iTunes password to be able to obtain your app. When you nonetheless wish to explicitly give the code, you may write one thing like this:
You should use bit.ly to have a shorter hyperlink, though that is perhaps a whole lot of work for every code. Additionally take into account turning your hyperlinks into QR codes, for simpler redemption.
The App Promo Code Instruments Make it Simpler
Since Apple doesn’t appear to have put a lot thought in a sublime option to redeem promo codes, some instruments have been created. I talked about Appcod.es earlier than for his or her App Retailer Optimization instrument, and so they additionally occur to have a promo code dispenser for apps on the US Retailer.
You redeem your codes, import them in Appcod.es and it creates a singular hyperlink you may ship to your contacts, like this one:
This hyperlink will convey your contacts to a web page just like the one beneath, the place they’ll redeem the code. As soon as they click on the “redeem your code” button, the following out there code of those you imported seems and iTunes opens.
If there isn’t a out there code left, guests are provided to supply an e mail handle so you will get in contact with them.
Redeem now permits you (at no cost) to create hyperlinks for every promo code. You’ll be able to create a number of hyperlinks at a time, and for every code you’re going to get a special handle that appears like this:
One your contact goes to this handle, he’ll see a webpage just like the one beneath and iTunes (or the App Retailer on an iOS gadget) will robotically open. Very like the “particular hyperlink”, besides there are additionally directions on the webpage on how one can obtain the app (in case one thing goes mistaken).
Tokens for Mac
A 3rd means you could make the method simpler is through the use of Tokens for Mac. It makes it very easy to generate, share and observe iOS promo codes.
When you develop Mac apps, it may be used for that too. The most effective function is the truth that it makes it very simple to see precisely which codes have been redeemed and once they expire. If somebody isn’t going to make use of their code and it’s getting near expiration, you may simply ship it to another person.
GOOGLE PLAY APP PROMO CODES
It took awhile, however promo codes for Google Play apps are lastly out there. A advantage of Google’s promo codes is that they will also be used for in-app purchases and are very versatile.
Nevertheless, they can’t be used for subscriptions or inactive in-app purchases.
Google additionally limits the variety of promo codes you may distribute, however it works somewhat in a different way than iTunes promo codes. They help you distribute 500 promo codes per quarter.
This quota can be utilized in quite a lot of alternative ways. For instance:
- 500 codes for a paid app
- 250 codes for a paid app and 250 codes for in-app purchases
- 100 codes for 5 completely different in-app purchases
…you get the concept. Let’s take a better have a look at how this works.
Tips on how to Generate Promo Codes with Google Play
To create your promo codes for an Android app, merely go into your Developer Console and create the promo codes. Really, you need to create a promotion in your app.
Then you need to designate the variety of app promo codes that shall be in that promotion. When you create a promotion, you can not change the variety of codes.
A promotion can last as long as one yr and folks have up till the top of the promotion to redeem their low cost.
To get extra info, make sure to learn the Google documentation. If it’s good to give folks instructions on how one can redeem promo codes, then you may ship them this web page.
THE BEST WAYS TO USE APP PROMO CODES
Contact Journalists and Bloggers
Getting well-know journalists and bloggers to jot down about your app may be top-of-the-line methods to succeed in your target market shortly. Nevertheless,except it’s explicitly specified on their web site, I might advise in opposition to sending a promo code on to a blogger or journalist chilly.
Pitch them your app first after which supply them to ship a promo code, if they’re . This manner, you understand that your promo code shall be used for positive and also you don’t run out, when there are individuals who will truly use it.
Contests on App Overview Websites
There was a time, not so way back, when providing a assessment web site to provide away 20 codes to their readers was a good way to have them speak about your app. Plainly it’s getting very uncommon, in all probability as a result of Apple didn’t like that a lot.
However it could possibly nonetheless work for different web site which are associated to your apps.