How to use influencer marketing to grow your gaming app

How to use influencer marketing to grow your gaming app

Influencer advertising is changing into an essential UA technique for a lot of gaming apps. By tapping into those that maintain the eye of your goal customers, gaming apps can get publicity to a channel of future customers which will haven’t been used earlier. A social influencer who’s gaming knowledgeable will assist your app get a trusted, area of interest suggestion that leads to enthusiastic customers.


Table of Content

Nonetheless, many mobile recreation apps are hesitant to pay out massive sums of cash with no assurance of returns. Luckily, there’s a brand new mannequin for influencer advertising that’s performance-based. That implies that you solely pay the influencer when gamers obtain your app from their posts.

*Buy keyword installs campaign for your Android, and iOS app and manage or check the performance and ranking of your app right from the dashboard.

This framework presents many alternatives to amass customers on your app, and simply plan a price range and ROAS purpose for your influencer campaigns.

Influencer stats: The trade is rising!

So as to add context around why this sort of advertising might be beneficial to you, let’s have a look at some knowledge from a current benchmarking report.

The trade expects to succeed at $16.4 billion in 2022. This can be a quantity that has been steadily climbing for the final 5 years. Apps utilizing influencers for wider model recognition are additionally rising, with 75% of manufacturers creating budgets around influencer campaigns. Of these, 68% plan to extend spending in 2022.

*Buy app downloads and installation has been confirmed to safely and effectively improve the ranking of the app’s keyword search results in the app store.

CPI campaigns in performance-based influencer advertising

Influencer advertising, like AdAction’s Stacks service, makes use of a performance-based CPI mannequin. If you run a marketing campaign with an influencer, that influencer will use a singular hyperlink that takes customers to both the Apple Retailer and Google Play. If that consumer downloads your app, you then pay that agreed CPI bid.

One more reason a performance-based mannequin works properly is that you are simply extremely prone to acquire extra engaged customers. This viewer has already “opted in” to that influencer, and usually tends to excitedly check out your app because it comes with a good endorsement.

*You can make your app become more searchable and increase the visibility of your app in the targeted country by clicking here to buy app ratings.

When do you have to create an influencer marketing campaign?


Hype up your recreation’s launch by getting pre-registrations by way of an influencer. An ideal buzz earlier than the sport is dwell might be very beneficial. When creating content material, the influencer will want inside entry to the sport to speak concerning the mechanics and pleasure of it.

At launch

On the day your recreation goes dwell, your influencer can introduce the sport extra totally than in a pre-launch promotion. For instance, your advert may embody pictures of the individual taking part in the sport.

*Check our app ranking service and ranking of your app in Google Play or App Store at the same place with ease, right from the dashboard.

New options or variations

In case your recreation is deploying new options or variations, your influencer can speak about these and the way they’ll make the sport much more enjoyable.

Seasonal or vacation occasions

Relying on the kind of recreation, it might lend itself to extra taking part in time throughout particular instances of the yr. In that case, an influencer will help you capitalize on this development.

Finest practices for utilizing influencers to advertise your app

*Keyword Installs & Ratings+Reviews order will be operated by searching the certain keywords with targeted country, downloading and rating (4-5 stars) your app in google play keyword search app ranking with reviews.

Select influencers who match your key demographic.

To make an impression on the audiences you need to entice, be certain that the influencer’s content material is just like your area of interest or that their viewers match your key demographics!

Working with a star or common social media star is just too broad and will not join together with your preferred customers. Micro-influencers have bigger than common followings however aren’t celebrities and are sometimes excellent for these campaigns.

Leverage a platform that matches vetted influencers with apps.

With this strategy, you don’t need to do outreach or analysis. An influencer advertising platform presents worth for each app and influencers to make the collaboration extra profitable. The platform, just like the Stacks app with AdAction, helps alongside the approval and marketing campaign set up course.

Decide which social media websites have the most important pool of avid gamers in your class to find out the potential attain.

TikTok, Instagram, Snapchat, Fb, and YouTube are the main platforms to advertise gaming apps by way of influencer advertising. Relying on the kind of gaming app you’re selling, you’ll need to faucet into which platform(s) have the most important pool of your core demographic.

Collaborate with influencers on content material creation.

your app, however, influencers know their viewers and what content material resonates with them. Permitting the influencer some artistic freedom helps with authenticity. You don’t need this to come back off like an advert a lot like a natural dialog. It’s best to nonetheless have remaining evaluation or approval, however, don’t field influencers in with an extended listing of parameters.

*ASO World review campaigns will help in increasing your app’s rankings and boost your organic installs.

A hit story: Gaming + Influencers

A shopper of AdAction, a widely known gaming app improvement firm*, launched an influencer advertising marketing campaign to hit set up and retention objectives. As soon as matched with a high-quality influencer whose viewers aligned with their core demographic, the marketing campaign was then scaled to success, leading to over a million new customers.

* Shopper title saved nameless for privateness.

Play the influencer advertising card to extend your gaming app downloads

Through the use of a performance-based mannequin for influencer campaigns, you’re in a position to successfully plan your price range, and ROAS objectives, and scale month to month primarily based on the outcomes you’re seeing.

Pay for less than the suitable use and companion with AdAction as we speak. Our Stacks resolution creates a streamlined strategy for influencer advertising. It helps develop relationships between apps and influencers with the very best pursuits of each thought-about.