HQ ad creatives help mobile game companies create globally popular games

HQ ad creatives help mobile game companies create globally popular games

The worldwide cell video games’ income in 2021 is predicted to succeed in $90.7 billion, up 70% in comparison with $68.3 billion in 2019, and it’ll surpass $116.4 billion in 2024, in line with Newzoo World Cell Market Report 2021.


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With the cell video games’ income hovering worldwide, advertisers have elevated their promoting efforts. In line with SocialPeta’s 2021 H1 World Cell App Advertising and marketing WhitePaper, the primary half of 2021 noticed a median of 504 advert creatives per advertiser, up 183% year-on-year, and over 19 million energetic advert creatives, a rise of over 180% year-on-year.

2021 H1 World Cell Recreation Media Shopping for Overview

Within the cell gaming business, promoting is the commonest approach of buyer acquisition. Nevertheless, the effectivity of buyer acquisition depends on the standard of advert creatives and promoting methods. With the help of SocialPeta platform, we analyzed three consultant recreation corporations: Rollic Video games, Playrix, and Nexters, to determine how they’ve made their video games large hits on this planet by promoting.

Rollic Video games: steady promoting, utilizing a scorching recreation to extend the recognition of one other recreation of the identical kind

Based in Turkey in 2018, Rollic Video games is a developer and writer of informal video games. It was acquired by Zynga, a world-known recreation writer, in 2021 for $170 million.

In line with SocialPeta‘s knowledge, Rollic has launched completely 96,000 advert creatives in a couple of 12 months. Excessive Heels!, its hottest parkour recreation, was first marketed in center or late January 2021, and has since collected almost 4,000 advert creatives with regular progress. In February 2021, Excessive Heels! turned the second most downloaded cell recreation worldwide with 24.4 million installs.

Evaluation on Excessive Heels! as an advertiser on Android

In April 2021, the advert impressions of Excessive Heels reached a peak, and Excessive Heels generated 60 million international downloads to turn out to be one of the profitable hyper-casual cell video games worldwide in 2021.

Evaluation on Excessive Heels! as an advertiser on Android to point out its promoting for the previous 360 days

Among the many advert creatives up to now 90 days, the most well-liked one is a video displaying the sport’s gameplay: A race between gamers all in excessive heels of various heights. Folks prefer it very a lot when gamers are doing the splits, a manifestation of cool ladies pursuing freedom and independence. Many customers have turn out to be followers of the sport after being intrigued by the mix of absurdly excessive heels and funky actions!

The high-quality advert creatives additionally bumped up the sport’s income. Rollic’s hyper-casual video games, together with Excessive Heels with a record-high income, made a serious contribution to Zynga’s income progress in Q1, in line with Zynga’s Monetary Report Q1 2021.


The explosive recognition of Excessive Heels has led to a big improve of hyper-casual parkour video games which took essentially the most spots on the highest 10 rating of cell video games worldwide by downloads in Could 2021 launched by Sensor Tower.

Playrix: multi-platform promoting with superb advert creatives

Based in Russia in 2004, Playrix is among the high cell recreation corporations on this planet, having video games with over 1.1 billion downloads worldwide.

Amongst which, Gardenscapes, an off-the-cuff match-3 recreation, is Playrix’s most worthwhile recreation. Since its launch in August 2016, Gardenscapes gamers worldwide have spent over $3 billion for the sport on App Retailer and Google Play.

Gardenscapes has been marketed on a number of platforms worldwide since its launch, and reached 62,400 advert creatives in complete up to now 2000 days, in line with SocialPeta‘s knowledge.

On the finish of March 2021, a brand new model of Gardenscapes was launched, and advert creatives for the sport have been additionally elevated to hit a peak up to now 12 months. Within the first half of 2021, due to its steady promoting, the sport generated a income of $405 million to turn out to be the second-highest grosser in puzzle and ornament video games worldwide.

Evaluation on Gardenscapes as an advertiser on Android to point out its promoting for the previous 360 days

Gardenscapes’s nice success can also be owed to its superb advert creatives. Amongst its scorching advert creatives up to now 360 days, the video advert creatives on Google Advertisements are essentially the most environment friendly, attracting gamers to the sport with its storylines, gameplay, pin-pulling puzzles and different options.

When it comes to international locations and areas, the sport is extra strongly marketed in America, China Taiwan, and Canada.

Evaluation on Gardenscapes as an advertiser on Android to point out its promoting for the previous 360 days

It’s understood that the US has been the largest marketplace for Gardenscapes, producing $1.1 billion in participant spending, accounting for 37% of the sport’s gross income since its launch.

Nexters: Growing advertising spend, making promoting an everyday a part of operation

Based in 2010, Nexters relocated its headquarters to Cyprus in 2017. Nexters has video games with a complete of over 200 million installs worldwide, making it one of many high 5 unbiased cell recreation corporations in Europe.

Nexters’s monetary report Q2 2021 reveals that Nexters reached a income of $110 million in Q2, up 73% year-on-year; and its advertising and gross sales price was $91 million, up 193% year-on-year. The report reveals clearly that Nexters’s success has a terrific deal to do with its heavy funding in promoting.

Amongst all Nexters’s video games, Hero Wars is finest recognized. In Could 2020, Hero Wars generated almost $24 million in international income to turn out to be one of many high 5 card and board cell video games within the abroad market.

An impressive income cannot be achieved with out environment friendly promoting methods. In line with SocialPeta‘s knowledge, Hero Wars collected 21,000 advert creatives up to now 1,500 days.

The info from the previous 360 days present that the sport’s advert creatives had been in regular progress. In the course of the 14 days in August 2021, there have been almost 1,900 advert creatives.

Evaluation on Hero Wars as an advertiser on Android to point out its promoting for the previous 360 days

When it comes to promoting platforms, Hero Wars has at all times chosen Google Advertisements as its major platform.

The Hero Wars promoting on the Android OS  for the previous 360 days

Amongst all its scorching advert creatives up to now 12 months, the minigame ones are essentially the most environment friendly: A failed problem within the recreation offers gamers the urge to alter the end result themselves, in consequence, they obtain the sport.

It’s been over 5 years since its launch, but Hero Wars continues to be being marketed, with a variety of its advertisements on YouTube and different web sites. The advert creatives vary from the once-most-popular puzzles to at the moment’s minigame, reflecting the continual enchancment made by Hero Wars in advert creatives. Now, Hero Wars stays one of many high 100 best-selling video games on iOS in lots of international locations all over the world.

Because the variety of cell units and cell recreation income proceed to develop, the business will consistently be seeing new gamers sooner or later. With high-quality advert creatives and promoting methods, recreation corporations will have the ability to purchase extra particular customers, reaching the advertising impact of “improve in model consciousness and gross sales”, permitting good video games to be recognized and beloved by extra gamers all over the world.