In-app revenues continue to grow faster even as lockdowns come to an end

In-app revenues continue to grow faster even as lockdowns come to an end

The ranking of the most downloaded apps in March 2021 saw a return to old favourites with TikTok, Facebook, WhatsApp and Instagram leading the listing.

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According to new data from AppFigures, Spotify finally ranked among the top 10 for the first time last month.

Interestingly, app revenues continue to grow at a much higher rate than before the pandemic. It shows that consumers are more willing to spend their money in-app or on app services.

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Among the top 10 most downloaded games, total downloads shot up to 233 million, a return to January levels after dipping in February.

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Among Us! is no longer among the top 10 Google Play Games, which suggests that hyper casual games may be becoming harder to compete with.