Overview: Gamer Segmentation and Gamer Personas

Overview: Gamer Segmentation and Gamer Personas

Gamer Segmentation—and its accompanying gamer personas—is utilized by a number of the world’s greatest and most profitable manufacturers and sport corporations. On this overview, we’ll summarize the 9 gamer personas that make up the segmentation.


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However first, it’s vital to ask:

Why Use Gamer Personas?

For manufacturers and sport corporations alike, gamer personas are important as a result of:

  • They assist uncover the varieties of sport fans corporations presently serve.
  • They empower corporations to push their product choices to the subsequent stage.
  • They assist corporations find—and capitalize on—profitable, untapped gamer teams.

New and Related Gamer Personas

Nonetheless, gaming has developed into an all-around leisure phenomenon, that means broad labels like informal and core avid gamers are now not useful for actually understanding avid gamers and game-related engagement.

We launched a brand new approach of segmenting sport fans, based mostly on enjoying, viewing, proudly owning, and social conduct, to replicate the video games market’s altering engagement.

The end result? 9 gamer personas representing all varieties of sport fans:

These gamer personas are mutually unique, and so they’re distinctive by way of their enjoying, viewing, socializing, and proudly owning conduct.

The 9 Gamer Personas of Gamer Segmentation

The 9 gamer personas are:

  • Final Players, who stay and breathe all issues video games throughout all aspects of the market: enjoying, proudly owning, socializing, and viewing—Final Players adore it all.
  • All-Spherical Fans, who’re passionate about all elements about gaming, however much less so than Final Players.
  • Time Fillers, who play video games extra casually—sometimes on cellular—once they have spare time or at social occasions.
  • Discount Consumers, who get pleasure from enjoying high-quality video games, however ideally free-to-play or at a reduction. They solely purchase {hardware} when essential.
  • Group Players, who by no means shrink back from a group dialogue and luxuriate in game-related podcast, boards, information, and movies (in addition to enjoying!)
  • {Hardware} Fans, who’re all the time on the lookout for an optimized gaming expertise. In addition they avidly observe the most recent {hardware} traits and information.
  • Popcorn Players, who get pleasure from watching others play video games regardless of solely enjoying just a little themselves.
  • Backseat Viewers: who used to sport quite a bit however choose reigniting their ardour by way of viewing video games content material.
  • Lapsed Players, who additionally used to play video games quite a bit however have since moved on to different pursuits or priorities.