The Hacks to Enhance User Acquisition

The Hacks to Enhance User Acquisition

As of August 2021, the common price of app consumer acquisition is $3.52. It’s a high price to pay on your app to achieve the recognition and downloads it deserves.


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One of many biggest challenges app creators face is maintaining good acquisition, retention, and engagement numbers. Even if you do a good job of developing your app, customers won’t know about it until you inform them it exists.

This is where consumer acquisition proves to be useful. In this article, we’ll cover some of the greatest hacks to make it work.

1. Relook Your Monetization Technique

Your app monetization technique will considerably have an effect on its set up charges, particularly if you’re following a premium mannequin. With a number of freemium alternate options to contemplate, customers could also be a bit reluctant to pay on your app upfront.

If altering the income mannequin of your app shouldn’t be possible, strive providing free trials to entice customers or publish a free model of your app with restricted options. If customers perceive the worth of your app, they are going to be keen to pay for it.

2. Carry out App Store Optimization

App Store Optimization (ASO) have to be your first step in the direction of consumer acquisition as 1 out of 2 users uncover apps whereas searching the app Store. It’s the means of optimizing an software for optimum visibility within the app shops when a consumer searches or browses.

The upper the app is in search outcomes, the extra is the possibility for customers to put in it. Not like paid app consumer acquisition methods (mentioned later), ASO is solely natural and relies on a number of components, together with key phrases, title, scores, downloads and engagement, to call a couple of. It’s also possible to run paid advertisements in app shops.

Right here’s what you want to remember whereas performing ASO for higher app consumer acquisition.

  • Select the precise set of key phrases and use them within the app’s title and outline.
  • Use an attention grabbing icon.
  • Embrace insightful app screenshots and movies.
  • Reply to all opinions, particularly the unfavourable ones.

The app Store product pages are listed by engines like google as effectively. It’s also possible to use instruments like Google Keyword Planner to seek out the precise set of key phrases for Search Engine Optimization (search engine optimization).

3. Carry out App Store Localization

Localization is part of ASO that customises app Store pages for different language audio system. It boosts app downloads by 300% and can assist customers from non-native English talking international locations to find your app with ease. You have to localize the next parts of the app pages:

  • Key phrases and textual content
  • Screenshots
  • Video content material
  • App Previews