Variations for app Store video on Apple App Store and Google Play Store

Variations for app Store video on Apple App Store and Google Play Store

Whether or not you’re extra targeted on Android or iOS app improvement, the possibilities are that ultimately, you’ve obtained your app listed in each shops for maximizing your downloads. It’s no secret that the Google Play Store and Apple App Store have their variations within the setup of Store listings. And that’s precisely why it’s essential to optimize for each shops individually.


Table of Content

This publish can be trying into the variations between your video within the two app shops. Though named otherwise, the thought of showcasing your apps’ performance is identical for Promo Video on Google Play Store and App Preview on Apple App Store. It’s additionally pure to have the identical messaging and script to your app Store movies, however the extra Store particular focus you present, the extra love from every app Store you’ll get again.

This chapter may be known as “why not use the identical video on Apple App Store and Google Play Store”. To begin with the obvious, exhibiting the Android interface on Apple App Store to iOS customers or the iOS interface on Google Play Store to Android customers is…effectively…merely complicated and deceptive in the direction of the app Store customers and app Store overview groups.

However this is a extra complete overview of variations between app Store movies on Apple App Store and Google Play Store:

  • For iOS apps, the app video is proven within the app Storeitemizing and search outcomes, whereas it auto-plays to catch consideration. For Android apps, the video is proven within the Store itemizing in addition to in some model searches.
  • Your app video needs to be as much as 30 secondslengthy for the Apple App Store and between. 30-120 seconds for Google Play Store.
  • You possibly can add as much as 3 movies per localization in .mov, .m4v, or .mp4 format for Apple. For Google, you possibly can insert just one app video per localization, and it must be uploaded to YouTube first.
  • Whereas Google sticks strictly to panorama decision, Apple is okay with each so long as the app video has a device-specific dimension.
  • For Apple, the poster bodywill be chosen individually for the instances when the video doesn’t play. Google routinely makes use of YouTube thumbnails.
  • Apple App Storecould be very strict on content material – you might be solely allowed to make use of captured footage of the app itself. Google is simpler right here, no content-specific restrictions apply, and you’ll be as inventive as you want.
  • For iOS apps, all outcomes with video auto-playas muted. For Android, there is a restricted variety of apps with promo movies exhibiting up in search outcomes. The promo video thumbnail at all times has a “play” button, so there isn’t any auto-play.