App marketers concerned about iOS move to Android

App marketers concerned about iOS move to Android

You can then choose what data you want transferred from iOS to Android. Hopefully you’ve backed up most of your data so this won’t take too long; still, this is handy because your Android phone can detect all iOS apps you have downloaded, then offer to download all available Android apps automatically to your App Drawer.

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2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns.

That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its acquisition and privacy standards many user acquisition marketers and publishers have adapted their marketing strategies.

According to a survey by AdColony, 54% of marketing experts said they were moving toward Android. That’s a 20% jump over the previous year and highlights the effect Apple iOS privacy chances have had on marketers.

Over half of respondents said they were also more focused on CPI.

Some 64% were concerned about low opt-in rates on iOS.

Most marketers (66%) said they were not planning to work with ad networks or methods that wouldn’t support SKAdNetwork.

At the time the survey was conducted, 37% of respondents had adopted SKAdNetwork and 48% said they would join soon.

Video accounted for 42% of all campaign spending with display ads attracting 23% of budgets. That’s not a major change from the previous year.

A majority of publishers (75%) are spending their budgets on using ad networks through self-serve or managed accounts.

Video ads are generally the most effective app install method for marketers. Playable ad uptake increased by 5% with 29% of marketers saying they’re very effective.

They survey also found that Google Analytics is by far the most used tool to track performance (64%).

Whichever new Android phone you’ve bought or are planning to buy, you need a way to transfer your apps, contacts, photos and files from iOS to Android.

However long you’ve owned an iPhone, chances are you’ve become pretty enmeshed in Apple’s ecosystem. Many mobile apps are cloud-based and dual-compatible, so you can start using them on Android without disruption; in other cases, you’ll need to actively transfer data over.

Switching from iOS to Android isn’t as difficult as you might expect, but it may require some preparation on your part to go smoothly. It’s also easiest if you give your device a bit of a spring clean before you move. After all, why clutter up your new Android with old junk you never even looked on your iPhone?

Before you set up your Android phone, make sure your iPhone files are ready to be transferred over by following the steps below.

Back up data on Google Drive

The Google Drive app makes it easy to transfer three key kinds of data from iOS to Android: your contacts, your calendar and your camera roll.

Simply install the app, sign in to your Google account (or create a new one if you don’t already have one) and then go into Settings > Backup. If you don’t want to backup a particular kind of data, such as your calendar, then you can switch it off here.

Watch out for the photo section, because there are two options here: if you want to upload your photos in original quality, they’ll count towards your Google Drive storage limit. If you select High Quality instead the quality will be lower (yes, it’s confusing) but the difference is hardly noticeable and you get unlimited storage for those photos.

If you’re willing to accept slightly lower quality, Google offers unlimited photo storage. If you want to upload the originals they’ll come out of your storage quota.

You won’t be able to back up iCloud documents using this method. For that, you’ll have better luck downloading these documents to a computer, then uploading them to Google Drive manually.

Back up or transfer your photos

When you activate your new Android phone, you’ll have the option to sync it to your old iPhone over Wi-Fi or cable. At that point, you can manually transfer over all of your iPhone photos (and other files) to your new phone.

If you own gigabytes of photos, that transfer could take hours and delay you from playing with your new phone. Thankfully there are different ways to expedite this process, one of which is the Google Drive backup option above.

If you currently keep your photos backed up on iCloud, resetting your iPhone could cause all of your photos to be deleted. So you should consider transferring your iCloud photos to Google Photos.

The Google Photos app is very likely where you will store your new Android photos, and its AI tools for organizing and optimizing photos are super useful. Even if you don’t use iCloud, you should consider downloading the Google Photos iOS app and directly backing up your photos to it before transferring your other data.

You can also speed up this process by deleting your iPhone photos in bulk before backing them up, so you’re only saving the ones you really want to keep.

Convert your contacts

If you’d rather not do it through the Google app, you can export your contacts manually from your computer. Provided you use iCloud sync for your data – and you almost certainly do, because it’s on by default – you can log into and export data from there.

To export your contacts, go into the Contacts section and look for the gear icon at the bottom left of the screen. Click it, choose Select All, then click it again and choose Export vCard. This will download a vCard file to your computer.

Now, go to and sign in. Look at the bottom left of the screen where you’ll see the Import link. Click on that to select the vCard file you just downloaded.

If you didn’t clean up your contacts before exporting them you can fix any duplicates by clicking on Merge and Fix. This gets Google to scan your contacts for duplicates and for the most up-to-date contact information.

You can export a subset of contacts too: use the Search field to find the contacts you want to export then click on settings > Select All > Export vCard.

Move your music

If you use a music streaming service for your music library, you don’t need to worry: Spotify, Apple Music and the rest all have an Android app, so you can simply download them and start streaming.

Apple Music for Android is also useful if you have a large iTunes library. Subscribe to Apple Music and choose iTunes Match, and Apple will upload a list of songs that you own, then allow you to download them on your devices – including your new Android phone.

You can also upload your Apple Music for Mac / Windows library to YouTube Music. At that link, sign into your Google account, and from there you can simply drag-and-drop your Apple Music/ iTunes .m4a files. They’ll upload to your account, at which point you can listen to them all through the YouTube Music app. Keep in mind that, like with Apple Music, you’ll need to subscribe to YT Music to easily listen to your library.

If you’re hoping to transfer your iTunes/ Apple Music playlists to a new streaming app, services like Soundiiz or Tune My Music can help automate that process.

If you actually want to store your local music files on Android, wait until you’ve fully set up your phone. Then you’ll want to download a third-party app that specializes in local music files, then connect your phone to your computer and transfer your music files manually.

Your best paid option is Poweramp, an extremely popular music app that supports most file types and has robust EQ settings. For a simple, free option, try Music Player GO.

Sync your iPhone and Android phone

Now that you’ve backed up your files, you’re ready to start setting up your Android phone. Turn it on and follow the provided steps.

Whether you’re using a Pixel, Galaxy, OnePlus or something else, at some point you’ll be asked if you want to copy apps and data from an old phone to a new one. Samsung, for example, has a tool called Smart Switch that automates the iPhone-to-Android transfer, while Google will want you to pull in files from Drive.

At this point, you’ll have the option to connect your two phones via a Lightning-to-USB-C cable – or more likely, a USB to USB-C adapter connected to your Apple USB charging cable. If you don’t have these, you can instead connect the two devices over a shared Wi-Fi network.

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