The global smartphone industry is currently in a mature phase of industry development. The data shows that the global smartphone market size is shrinking.In 2017, global smartphone shipments reached a peak in recent years at 1.507 billion units, up 1.3% year-on-year. Since then, global smartphone shipments have begun to decline.
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Afected by the new coronavirus epidemic, most of the global smartphone head manufacturers’ shipments in the first half of 2020 showed a significant downward trend. With the arrival of May, the cell phone industry data for the first quarter of 2020 has also been released, Counterpoint data show that the total number of global smartphone shipments in the first quarter of 2020 reached 295 million units, compared with last year, the actual decline of about 15.6%, last year the number exceeded 300 million to 341 million units.
Developers need to note that under the impact of the epidemic, Samsung, Huawei, OPPO and other cell phone manufacturers shipments fell year-on-year with Apple and Xiaomi gap is obvious, that is, Apple and Xiaomi are less affected by the epidemic, shipments were not too affected and market share rose.
Apple’s sales in China are impressive, with demand for SE2 outstripping supply
Last week, Apple announced its fiscal 2020 second quarter results on May 1, in which revenue from the iPhone was $28.962 billion, and regionally, revenue in Greater China was $9.46 billion, down 7.5% year-over-year. But Cook said bluntly that Apple sales began to recover after a sharp decline in late March to early April, thanks to the new iPhone SE, which saw an undemanding supply situation.
It is understood that the iPhone SE2 sales on the first day, in the Jingdong e-commerce platform 64GB version of the black and white red 3 colors, 128GB version of the black and red 2 colors and 256GB version of the red and white 2 colors all sold out, as of now, iPhone SE2 Jingdong sales broke 18w, the whole platform sales have exceeded the million mark.
Recently Loup Ventures, the world’s leading venture capital firm, issued a market forecast report on the iPhone SE2 phone. In this data report, it is clearly pointed out that the global sales of the iPhone SE2 phone will exceed the 30 million mark, becoming one of the best-selling single product models in the world and attracting Android users.
Developers are reminded to adapt the new model and to combine the iPhone SE2 features with their own apps to create a personalized product experience for users.
The pandemic created an interesting dynamic for the iPhone as Apple launched its first 5G lineup late last year. Paradoxically, though 5G was the key selling point of the iPhone 12 family, people had fewer chances to test out the new wireless standard on their new phones, and Forte said that was probably good news for Apple.
“The experience for many became using a new smartphone with a faster processor on home WiFi rather than on an undeveloped 5G network,” he said. There “may have been more risk of frustrated customers” had more people been relying extensively on 5G outside the home, only to discover that the new networks offered little in the way of speed benefits.
In-depth reporting: Will 5G ever live up to the hype?
Apple released its new iPhone models later than usual, with two out in late October and two in November, though the company still posted a record quarter of iPhone sales in the holiday period. Analysts say this part of the business could see further success as the economy improves.
“A thousand-dollar phone is a lot more expensive to many today than it was pre-March 2020,” Wedbush analyst Daniel Ives told MarketWatch, given the backdrop of layoffs. “As you start to see job growth return and more money in the pockets of consumers, that’s going to be beneficial for discretionary items like iPhones.”
He estimates that 10% to 15% of iPhone demand was wiped out due to a lack of in-store interaction and strained consumer finances but predicts stronger demand for the remainder of the iPhone 12 cycle and into the expected iPhone 13 launch later this year.
Services stand to benefit from age
Improved consumer confidence and growing device sales could bode well for Apple’s services segment, Ives said. Services and the iPhone are “the heart and lungs” of the company, he argued, so a greater appreciation for these parts of the business are key to sending Apple’s stock higher and helping Apple achieve what he sees as perhaps a $3 trillion valuation by the end of this year.
Apple was late to the game with its Apple TV+ streaming service and its Fitness+ subscription exercise service, but Lopez Research principal analyst Maribel Lopez said that Apple probably got “a lot more play on their content than they would have if not for COVID.”
The key will be keeping those new users as life returns to normal, especially as TV+ has a smaller library of original shows than other streaming services and suffered from production halts last year like other media businesses.
Apple executives have also called out some pressure to Apple Care insurance policies, though this element of the services business could rally now that Apple has reopened all of its U.S. stores in some capacity. “With consumers buying their devices online, attachment rates for things like Apple Care suffered,” Forte said. Add-ons like Apple Care are things that salespeople can pitch but that consumers might ignore when making a purchase online.
Then there’s the question of the Apple intangibles. The company “typically had not been known as [having] an out-of-the-building, work-from-home engineering culture,” Lopez said, and she speculated that the company may have been able to roll out its custom-chip architecture or other design initiatives more quickly if not for disruptions to office life.