Apus Case Study: Tactics to increase app installs

Apus Case Study: Tactics to increase app installs


APUS, the #1 utility author in China, was looking out for strategies to develop their app viewers and obtain loyal prospects whereas sustaining a strict worth per acquisition. Epom helped APUS run large-scale cell individual acquisition and retention campaigns on 23 worldwide markets.


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Epom launched worldwide app arrange campaigns which were consistently optimized based on individual retention and the overall return on funding. To diversify and interact the developer’s most expensive potential individual base, we moreover enriched cell advert campaigns with custom-made good banners produced by our in-house studio.

We used dynamic optimization to ensure that every time an Android individual observed a banner the message could possibly be custom-made.

After we tracked a go to from an earlier Android machine, we confirmed a message offering to make the cellphone sooner. For purchasers with new devices we supplied wallpapers, themes for Android and interface administration choices.

This methodology helped us scale the advert advertising marketing campaign internationally whereas sustaining localization and attracting new guests sources. We helped APUS develop on all markets they’ve been concentrating on.

“Epom Advert Firm group is great to work with. We challenged them with a course of of constructing a performance-driven advert advertising marketing campaign on a worldwide scale. Epom Advert Firm helped us attain one in all our lowest CPIs and whereas sustaining the guests prime quality extreme. Always educated and nice, I in no way as quickly as doubted their talent to ship.” Angie Lee, Worldwide Strategic Partnerships