The Tool is Acquired to Join Forces

The Tool is Acquired to Join Forces

In the present day we’ve got some large information to announce to you all: we’ve got been acquired to affix forces and offer you essentially the most complete app advertising instrument so that you can optimize your ASO technique one of the simplest ways attainable.


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However earlier than we inform you extra, let’s return to the very first days of TheTool…

Throwback to TheTool’s very starting

TheTool was based by PICKASO agency, the first App Advertising & Cellular Development supplier in Spain since 2013.

Once we bootstrapped TheTool in 2017, we wished to construct a very performance-based ASO instrument for app entrepreneurs / publishers like ourselves, in order that our clients can have all the required information to investigate their app retailer advertising and outperform their opponents.

It was a really large dream of ours to create a high-performance ASO know-how and we spent greater than 4 years working exhausting on this venture and creating revolutionary instruments to accompany you in your ASO journey and that will help you obtain all your App Marketing objectives.

Throughout these 4 years, we counted on greater than 35,000 customers and supplied our companies to lots of of firms, and we had such a good time working hand in hand with you all.

Subsequent step: TheTool turns into part of ASO

In the present day, we’re excited to share that our mission has been taken to the following stage as TheTool turns into a part of ASO, an Austrian app advertising firm with greater than 30,000 app builders and entrepreneurs utilizing its data-driven options worldwide.

ASO, recording a second straight yr of turnover doubling, has proven outstanding progress over the last yr with a major improvement in its product and synergy with in-house app progress consultancy. The rapidly rising variety of prestigious clients like DEGIRO, Ironhide Video games, Kolibri Video games is proof of their buyer focus and information high quality.

Why ASO?

ASO and TheTool have a shared imaginative and prescient to ease the app advertising processes. Due to this fact, I’m actually happy that by ASO, our clients will get entry to a wider function set and extra market information. From right now onwards, our clients can profit from one complete instrument with app retailer advertising analytics, analysis and market insights.

“Our purpose is to grow to be a one cease store for app advertising merchandise and TheTool’s vary of market insights is a crucial piece of this puzzle. We plan to construct on this achievement by additional increasing our attain in Europe – significantly the UK and Germany – and doubling down on product improvement,“ added Silvio Peruci, ASO COO.

Please word that as a part of becoming a member of the 2 manufacturers into one ASO account, TheTool will stay lively for now however we strongly encourage you to enroll for the brand new improved ASO account. You are able to do so right here:

Meet TheTool & ASO LIVE on February twenty sixth

To know extra, be happy to join our live meeting on February twenty sixth at 11 a.m. and meet Thomas (CEO of ASO), Silvio (COO of ASO) and me. We’ll be very comfortable to inform you extra about:

  • Why did we resolve to affix forces and what’s the profit for you;
  • The right way to take advantage of out of your new account;
  • What adjustments? What occurs along with your information?
  • Overview of ASOUI and UX

To conclude

Our journey with TheTool has been so insightful and enabled us to develop lots along with you, and we wish to thanks all for making it attainable.

We’re very excited to see the additional progress of ASO and the way they proceed constructing the options for making apps extra profitable!