Every single day, you doubtless see one thing in your smartphone display that you just don’t know the title for—app icon badges.
Table of Content
In 2021, there have been over 6.6 billion smartphone customers all over the world, and that quantity is predicted to climb to over 7.1 billion by 2024. For every smartphone, the typical person has over 80 apps and spends almost three hours a day utilizing them. Apps are deeply ingrained in our digital tradition, and due to that, so are app icon badges.
We’ll take a more in-depth have a look at app icon badges—a sort of notification—and speak about what they’re, how they operate, and the way cell entrepreneurs can drive person engagement by means of the ability of a easy crimson dot.
What Is an App Icon Badge?
Earlier than we speak about what app icon badges do, let’s shortly contact on what an app icon is. They’re the small icons in your smartphone display sometimes created from an app’s emblem, the icons you click on to launch an app.
An app icon badge is the little crimson dot that seems within the nook of an app icon. Contained in the crimson circle, you’ll typically discover a quantity printed in white textual content. That’s referred to as the badge depend.
These fancy phrases describe a easy operate. The app icon badge tells you there’s a brand new notification or message ready for you while you open the app, and the badge depend tells you what number of notifications there are.
Why App Icon Badges Matter for Cellular Entrepreneurs
Smartphone customers obtain a median of 47 push notifications a day. In addition they test their telephones 63 occasions a day.
That’s rather a lot.
Individuals are curious and deeply connected to all issues digital and visible. That’s in all probability why one thing so simple as an app icon badge will be surprisingly tough to disregard.
App icon badges are a sign to customers that there’s one thing essential, attention-grabbing, or stimulating to see in the event that they launch the app. In the event you use these badges judiciously, you may ceaselessly remind customers to interact along with your model.
How Are App Icon Badges Used?
Though app icon badges are a ubiquitous a part of the cell person expertise, they’re greatest used underneath particular circumstances and by sure forms of apps.
Listed here are a couple of use circumstances the place app icon badges typically play a job:
- Chat and social apps: New messages have arrived or new interactions have occurred
- Electronic mail: You’ve bought mail! (A lot mail)
- Cellular video games: It’s time in your subsequent participant motion
- Video and audio apps: Your add (or obtain) has completed
Consider badges as a device to point one thing your person actively needs to remain knowledgeable about, like what number of emails they’ve obtained, what number of mates have tried to hit them up on Snapchat, or whether or not some noob simply beat their excessive rating.
Methods App Icon Badges Drive Buyer Engagement
App icon badges are subtler than push notifications or audible notifications. As a result of they’re delivered silently and don’t seem till customers determine to test their telephones, customers have a tendency to search out them helpful quite than distracting.
In reality, our curiosity, need to learn, and urge to finish issues are all a part of the human habits that makes app icon badges a beneficial buyer engagement device.
1. We Can’t Resist Notifications
Neuroscience analysis has proven that data is a reward for the human mind. We’re pushed by curiosity, and that will clarify why we are able to’t resist discovering out what a brand new notification on our smartphone is all about. To us, that crimson dot on our app icon could also be as irresistible as a crimson laser pointer dot is to a cat.
However curious although we could also be, there’s such a factor as too many notifications. Our knowledge science workforce found that 28% of customers will uninstall an app in the event that they obtain too many notifications or adverts.
2. We’re Powered by FOMO
This one’s notably related relating to video games or social media apps. If there’s a neighborhood concerned — and particularly if we have now mates in that neighborhood — FOMO (that’s “concern of lacking out”) kicks in. Science has found a direct hyperlink between FOMO and excessive ranges of social media engagement.
An app badge in a cell recreation app would possibly imply that somebody’s thrown down the digital gauntlet by beating your excessive rating. On a procuring app, it might imply we have now a brand new transport notification. Both means, clients are prone to have interaction along with your app in the event that they concern they is perhaps lacking one thing good.
3. We’re Pushed To Full Issues
The typical smartphone person faucets, swipes, or clicks 2,617 occasions a day, and the highest 10% of smartphone customers work together with their telephones over twice as typically.
Curiosity powers a lot of that interplay, however it’s additionally doable that generally we simply don’t like to go away issues unfinished, and app icon badges typically imply there’s one thing that wants our consideration.
How To Use App Icon Badges: Greatest Practices for Cellular Advertising
For entrepreneurs, there’s extra energy than you may think behind app icon badges. Put one thing beneficial behind that little crimson dot every time your person clicks, and also you’ll construct an efficient long-term buyer engagement technique.
The next greatest practices will make your app “sticky” and construct significant connections between your customers and your model.
1. Remind Customers To Have interaction With Your App
App icon badges are user-friendly as a result of they don’t trigger interruptions in the identical means audible or pop-up notifications do. Savvy entrepreneurs use them to remind their customers—with out outright annoying them—that one thing good awaits in the event that they launch the app.
2. Use App Icon Badges With Push Notifications
Badging can complement your push notification technique—the 2 capabilities typically work in tandem. Badges can alert a person to push notifications that await them. Because the variety of notifications will increase, so will the badge counter, which serves as a daily reminder that there’s unseen content material behind the subsequent faucet.
3. Affiliate App Icon Badges With In-App Options
Though badges are sometimes tied to push notifications, they don’t should be.
Badges can seem with out an accompanying push notification, particularly once they’re tied to an in-app characteristic that your person will navigate to love a message inbox, information feed, or in-app occasion touchdown web page.
4. Maintain Your Badge Rely Low
Nobody needs to really feel like notifications are “blowing up” their cellphone. Though badges are fairly unintrusive, customers could discover a excessive variety of pending notifications overwhelming, very similar to having 2,000 unread emails in your inbox.
After all, the variety of notifications we tolerate is dependent upon the app. Though we’d really feel flattered by a big badge depend on relationship or chat apps, double-digit notifications from a budgeting or banking app would possibly make us fear that there’s hassle with our funds.
Empathize along with your customers while you develop your badging technique to get a greater concept about what number of badge notifications could also be too many.
The Refined Affect of App Icon Badges
Anybody who has ever fought the urge to withstand an unread message notification is aware of simply how efficient badges and badge counters will be. As unobtrusive as they’re, badges are exhausting to disregard.
By thoughtfully working badging into your messaging technique, you may encourage customers to remain lively and engaged along with your app, all and not using a sound or a pop-up. You would possibly say app icon badges are one app characteristic that almost all customers don’t thoughts and few can resist.