App Store Optimization Strategy: 4 tips to improve your Apple Search Ads Advanced campaign

App Store Optimization Strategy: 4 tips to improve your Apple Search Ads Advanced campaign

Even should you don’t bear in mind when Apple launched an promoting answer for the App Retailer in 2016, for positive you’ve gotten heard that this answer, Search Adverts, is now out there not simply within the USA, however in much more international locations (you’ll be able to verify the full record of availables international locations and areas right here).  Extra about buy ios installs and aso google play short description.

Since late 2017 Apple began to progressively broaden the potential of this device and we’re proud to say that our Lab Cave group was one of many first corporations in Spain to get the Certification on Search Adverts, supplied by Apple final 12 months, in Madrid. We wish to share a couple of ideas with these of you who’re beginning to use this useful resource now and hope we might help with the way you create profitable Advert Teams and select the most effective Match Varieties on your campaigns.

Search Adverts Superior first steps

You may select between two forms of Search Adverts: Fundamental and Superior. As it’s possible you’ll guess, the Fundamental model is advisable should you don’t wish to spend an excessive amount of time on it. Apple will care for the main points and also you simply have to decide on the international locations that you simply wish to promote your App in and your month-to-month funds. It’s efficient, however the Superior model gives much more prospects to discover. You may select and analysis key phrases in 3 other ways and you may also mark as unfavourable the key phrases that you simply don’t wish to use, refine the viewers, use artistic property, and schedule your advertisements.

Step one to making a marketing campaign with Search Adverts Superior is by creating an Advert Group. Advert teams are “a set of key phrases and refinements related to the App you’re selling in App Retailer search outcomes”, as Apple itself describes. For every Advert Group, it’s important to select one Match Sort. You may create any variety of Advert Teams you need, however we suggest to have as few as doable so it is going to be less complicated to research the info and to take the related choices. Able to be aware of some ideas? Right here we go:

Discover Apple assist

In case your App pertains to ‘desserts’ and also you wish to uncover new key phrases associated to this, you’ll be able to create an Advert Group with the Search Match perform. Apple will present your Advert to customers who’re trying to find Apps like yours – and every part is computerized! So, utilizing the instance, they may present your advert to customers who looked for the time period ‘chef’. With Search Match on, your advert could also be matched robotically to go looking phrases with out you having to determine all of the key phrase prospects and actively bid on them. It’ll match your advert to acceptable searches on the App Retailer, together with details about comparable apps in the identical class.

Don’t lose cash on key phrases that don’t match your app

When you select the Search Match possibility on your marketing campaign, this match sort will generate an inventory of key phrases and it’s important to affirm which key phrases have been helpful: those that aren’t good, it is best to put them within the “unfavourable key phrases record”. By configuring these key phrases as unfavourable your advert will now not present them on your marketing campaign searches.  Using Unfavorable Key phrases is one thing very optimistic on your marketing campaign. For instance, if in case you have a Sports activities Recreation App, however you don’t wish to seem in any search associated to coaching, it is best to use -[training] to verify they by no means seem in these associated searches.

Uncover new (good and unhealthy) key phrases

As we stated, after a couple of days working the Search Match Advert Group, you’ll have an inventory of key phrases. Those you assume are good, it is best to put in Advert Group with the Broad Match sort (bear in mind: it’s important to preserve the Search Match Advert Group enabled so it may generate mixtures with the key phrases supplied and new ones). Plurals, synonyms, singulars, associated searches and a few phrases which have the complete (or partial) key phrase in it. It’ll be sure that your advert seems throughout the search outcomes for various key phrases – in some instances, even overseas phrases will be associated as effectively. You may also use this match to seek out extra key phrases that must be marked as unfavourable and enhance your marketing campaign.

Take into consideration misspellings and opponents’ key phrases that may be helpful

You’ll use Actual Match if you wish to add precise key phrases: should you already know frequent misspellings and don’t wish to lose the visitors from them, why not use it? Individuals sort wrongly what they need once they’re trying to find one thing, so, these key phrases might help you to extend installs. 

This match sort can be helpful if you wish to bid for a competitor’s key phrase. Key phrases with the identify of your App competitor may convey fascinating outcomes on your marketing campaign, however remember that an advert’s relevance may have precedence over inversion. In brief: if anybody tries to bid on a key phrase that isn’t related to their App (a financial institution bidding for “zombie sport”, for instance) it won’t seem in its associated search and it is going to be thought of spam by the device, finally changing into a waste of cash.

Search Adverts low-down

It’s a typical (and costly) mistake to speculate some huge cash and an enormous a part of your efforts solely on paid campaigns. Search Adverts have to be paid – so, proper after you cease paying it, they’ll cease providing you with outcomes. It is likely to be tough at first, however the higher and the extra authentic your App Retailer Optimization (ASO) technique is, the much less we’ll have to enhance it and the much less you may be spending on Search Adverts. In case you are not utilizing ASO to optimize your App to rank larger in an App retailer’s search outcomes, you’re positively lacking out on the most important discovery channel out there to your App. By optimizing the primary key phrases of your App, the decrease the common quantity of the key phrase bid might be. Additionally, it is going to be simpler to seem in these desired time period searches.


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