Medium is one of the best ways for writers to connect with their audiences and be rewarded for good, relevant content. Having a blog on the platform can significantly expand your reach, help you build a reputation for your brand, and earn you money. In this article, we’ve collected the best tips to help you navigate the ins and outs of Medium blog promotion.
TABLE OF CONTENT
What is Medium?
Medium is a publishing platform, or blog host, that combines its own journalism with work by independent authors, who can earn money through a partnership program. Anyone can post to Medium, and just one piece is enough to become a partner. The principle is easy – the more people read you, the more you earn.
So, whether you’re only considering posting your articles to this platform or are already a contributor and could use a few tips, this guide will help you promote your pieces and get followers on Medium.
How posting to Medium helps you get noticed
The platform has a monthly audience of 100 million, which your work will become exposed to as soon as you create your first post. What’s more, Medium’s impressively high domain authority will boost your chances of appearing in relevant Google searches and help attract new readers organically.
Quality and relevance are fundamental: Medium is a community supported by subscribers, and writers’ earnings are based on how much time readers spend on their pieces. For once, it isn’t about driving clicks or attracting advertising. Your writing needs to resonate with real people. The platform encourages this kind of engagement, with comments, sharing, and the now ubiquitous attribute of any social medium, “claps.”
To top it all off, Medium boasts an outstanding reputation in the world of online publications. Being featured on a highly credible platform will positively contribute to the reputation of your brand.
With all this in mind, it’s easy to see how standing out on Medium will help bring traffic, views, and readership to wherever you post.
How to use Medium to promote your blog
Let’s get to the point and look at what a creator can do to successfully promote their blog and earn by creating quality content.
1. Guest post on other Medium pages
Guest posting is a well-known way of expanding your readership, and you can do this within the Medium community itself.
Go for a narrow, niche audience. Find blogs and authors that focus on topics similar to yours and look for ways your work can complement theirs. This will help attract relevant traffic from readers who will be more likely to stick around. Don’t be stingy with your content, and pick your blogs well. Posting a first-rate piece on a high-quality blog will bring you the best results.
There are lots of Medium-related groups on Facebook that can help you connect with the right people or just scan Medium for interesting, like-minded creators.
2. Create a newsletter
Medium offers a tool to connect with your readers directly and get your work straight into their inboxes.
After creating a newsletter in your Medium profile, you get a landing page and can then write the letter you’d like to send out to your readers. Every Medium post will have a subscribe button at the end, and you can also share this link on social media.
3. Get featured in relevant publications
Once you have a newsletter, your readers will get notified about new content, but that’s it.
A great way to push your work out to new audiences and build your reputation is to get your pieces into Medium publications. But first, what is a Medium publication? A publication is a collection of pieces by different authors, united by a particular topic or selected for a particular audience. These can range from general to more niche, and either type will serve as an excellent subscriber base to tap into.
Examples of publications in the travel world include Airbnb Magazine and One Table, One world, among many others.
In addition to getting featured in bigger publications, you can create a Medium publication yourself and gain access to features and analytics available only for publications.
4. Comment on articles by other authors
Never forget that Medium is a community and has a lot in common with social networks in terms of how people interact with content.
Investing time in engaging with other authors, showing interest, and encouraging thought-provoking discussions will help you build a reputation within that community.
Aside from getting people curious about you, there’s the simple factor of being more visible and having your name flash across more relevant pages.
5. Share links to your profile
When commenting, give yourself more chances of being followed by leaving a link to your profile. After all, the more ways there are to find you, the more new readers you are likely to attract. It’s kind of like leaving crumbs everywhere that lead to your page.
6. Share Medium posts on social media
So far, our advice has been about leveraging different instruments to expand your reach. A very simple yet effective thing you can do when you post articles on Medium is click the share button and get your new pieces seen on social media.
The varied world of social networking lets you reach thousands of people from different groups and backgrounds with just a few clicks. Use those apps that are relevant to your audience. There are the obvious choices of Facebook and Twitter, but if your readership is likely to be widely represented on other platforms, include them into your social media strategy.
7. Be consistent
Regularity is key in forming good habits. Posting regularly means that your readers can depend on new content to come out at a particular time and have something to look forward to. So while there is no best time to post on Medium, frequency does matter.
Besides, a history of consistent posting simply looks good and projects a sense of professionalism and dedication.
8. Run paid promotions
We’ve seen many things you can do on Medium, and what you can’t do yourself, paid ads will do for you. This applies to content marketing as well as anything!
Running targeted Medium ads on Twitter or Facebook is a proven way to boost views and, as always, increase the chances of people sticking around after they’ve seen your work.
You probably have forms of content you are more comfortable with. But that doesn’t mean they are necessarily the most likely to make your voice heard.
Try packing your ideas into different content formats. Whatever it is you haven’t tried before: reviews, how-to texts, guides, lists, personal experiences or satire, don’t let habit stop you from exploring new things. Experiment, and see where it gets you.
10. Learn from the best
It’s always a good idea to consider what worked for others. Many writers share their experiences and first-hand advice on how to get more views on Medium.
In addition to this, you can analyze successful posts and stories in terms of their content, topic, structure, format, illustrations… Essentially anything you can think of! See if a pattern emerges.
This article offers a brilliant breakdown of what some well-performing stories have in common.
11. Build a following
Your audience will enjoy getting to know you. Get active on social media, work on your public image and, once again, engage, engage, engage with your reader!
This will work wonderfully both ways: you’ll be able to convert readers into social media followers and get new followers on Medium from your social profile’s follower base.
12. Don’t rely on Medium alone
Finally, don’t put all of your eggs in the same basket. Do the same for your own website and other platforms. Rules and policies change, platforms can get bought and sold, or even closed down. Don’t invest your efforts into just one platform, and use other tools to develop your brand. Make Medium part of a bigger strategy! Okay, we’ve seen how you can make your great content seen. But what about the “great” part?
13. Create an enticing title
First things first. Give your work titles that stand out.
New readers have little to go by when they see your post on Medium, except the heading, subheading, and thumbnail. Your title needs to attract attention and generate curiosity.
14. Improve your thumbnail
The visual your reader sees in the preview is essential to raising your chances of getting a click, a view, and the ultimate follow.
So do your research. Plenty of science-based guides such as this one will tell you what kinds of images attract attention and help you choose the perfect picture to compliment your piece.
15. Write list-type posts
As you already know, Medium rewards authors for the time people spend reading their stuff. Clicks, views, and follows will get you only so far.
One way of ensuring more people will get to the end of your post is by making it into a list. People love lists. They are predictable and easy to comprehend visually, and they break down information into digestible chunks without any effort on the reader’s part.
16. Improve readability with images
Adding images makes text more attractive and easier to read.
Research tells us that pictures offer easy-to-comprehend visual support to the ideas expressed in writing, and give our brains some relief from processing all those words!
17. Make infographics
Another thing we are all wild about is infographics. When added into a text, they, too, offer that nice change from written to visual information and help us better understand the text as a whole. Plus, infographics carry valuable data nicely packaged into an attractive image and thus have enormous sharing potential.
You’ll find there’s plenty of free software you can use to create your own infographics and make your pieces still more engaging.
18. Use videos
Videos serve as a great tool to diversify your content. They can add meaning to your story, illustrate it or introduce additional information. Just like images, videos will offer a welcome break from reading while keeping your reader engaged and interested.
What’s more, they’ll also keep your reader busy for an extra few minutes and contribute to your overall reading time!
If you make your own videos, the views will contribute to your video blog. Double-kill.
19. Provide high quality content
We’ve said this before: readers come to Medium for quality content, and they won’t spend time on pieces that don’t add value to their day.
Rather than writing as many articles as you can to distribute them all over the world wide web, prioritize informative, thoughtful, and inspiring stories. Investing in quality will pay off.
20. Republish your old blog content
If you have some good stuff in the archive, there’s no reason why you can’t use it! Republishing old content is an amazing way to capitalize on work already done by showing it to new readers.
Sure, duplicating content on Medium is not allowed. But the platform lets you get around this by using an inbuilt import tool and something called a canonical tag which marks the ultimate source of the content.
21. Update your old Medium articles
Ever heard of evergreen content? Even if you haven’t, the name speaks for itself. Making a few updates to an old-yet-relevant Medium article can get it back into Google search results and may lead to a fabulous comeback.
Types of content that stay relevant for ages include things like guides, how-to texts and lists.
22. Shape your content to your readers
Medium offers tools to let you know who reads your content, and this data is crucial to building your brand strategy.
An in-depth analysis of your audience will help you find out who your readers are based on such criteria as age range, sex, level of income, location, and even interests. This powerful knowledge will help you create more relatable, in-demand pieces and avoid posting irrelevant, unpopular content.
23. Use formatting best practices
Medium has its own text editor with a wealth of great formatting tools. Take the time to acquaint yourself with how formatting on Medium works and check out formatting best practices. Follow tips and guides from Medium creators to make your text look like the work of a pro.
Summing it up, posting to Medium is a fantastic way to develop as a writer, expand your readership, and build credibility for your brand. We’ve considered 23 things you can do to create better content and develop your Medium blog. In the end, it all comes down to three things: doing everything to increase your chances of getting noticed, reaching out to your reader, and making your pieces relevant, readable, and engaging.