App Store Strategy: 5 Ways For Free Promotion Of Mobile Applications

App Store Strategy: 5 Ways For Free Promotion Of Mobile Applications

Analysis by the worldwide consulting firm Bain & Co confirmed that a rise in buyer retention of 5% might enhance the corporate’s revenue by 75%. Unbelievable numbers, isn’t it? And all this may be achieved utilizing a cell software. Many individuals are mistaken and consider that by creating an software and publishing it within the AppStore and the Play Market, this advertising and marketing ingredient will instantly begin working at full capability. It’s crucial to advertise the channel and it’s not essential to spend some huge cash for this and set up a strong promoting marketing campaign. We have now ready 5 methods of free promotion, which is not going to take you a lot time, however a major enhance within the variety of customers and downloads. Extra about buy ios installs and buy app rating.


If you have already got your personal web site, then it could turn out to be one of many greatest belongings for selling an software. Common and new, fascinated about your providers, clients should go to or go to your on-line useful resource. The positioning ought to have details about the brand new channel, in addition to icons and a name for downloading a cell software. Additionally it is crucial so as to add a pop-up window to the cell model of the positioning with a name to obtain the appliance, since it’s far more handy to make use of it than the cell model of the positioning.

Details about the brand new software needs to be current in nearly each advertising and marketing channel, and, after all, e-mail e-newsletter is not any exception. In every letter to common or potential clients, whether or not it’s details about new merchandise, promotions or order affirmation, there needs to be a hyperlink to the Play Market and the App Retailer. As quickly because the cell software is accessible for obtain utilizing the client base, notify them about it. Right here is an instance of what your letter would possibly seem like:

Our new cell software, (insert the identify of the appliance right here), will assist you to (specify what your shopper can do within the software, describe the principle benefits). Click on right here (insert buttons on app shops) to test it out!

Don’t rely solely on the Play Market and the App Retailer. After all, they’re essentially the most visited and fashionable websites. However, there are nonetheless many app shops in which you’ll be able to add your personal. Maybe they’re much less fashionable, however this doesn’t forestall them from giving a very good outcome. In accordance with analysis, if the appliance is introduced in different, much less fashionable shops, it can enhance its obtain by 200% in contrast with Google Play.

Listed below are some good app shops you’ll be able to work with:

Opera Cell Retailer;
Amazon Appstore;


Earlier than downloading a cell software, many consumers learn product opinions. Well-liked and downloadable are these channels about which the shop left essentially the most opinions. Find out how to get optimistic suggestions for a brand new and beforehand unknown software? Ask your folks and acquaintances to go away suggestions on the appliance, and for patrons you’ll be able to provide you with a promotion asking you to go away a overview for a bonus. Numerous feedback will enhance the credibility of your software amongst those that doubt whether or not to obtain it or not.


In accordance with statistics, fashionable shoppers get many of the data right here. Certainly you’ve gotten teams in the preferred social networks, akin to LinkedIn, Google+, Fb, Vkontakte. Benefit from them, make thematic information posts in teams, report on the brand new software, introduce its benefits and draw consideration to the brand new product. So you’ll be able to enhance your model consciousness and the variety of downloads of the appliance.