“Inform me what number of installs do I have to get to the TOP” is likely one of the hottest questions our purchasers ask at first minutes on ASOWorld platform. Sadly, we can’t put the reply into the chat reply. We hope the article shall be instrumental for you as a newcomer or key phrase promotion professional.
We’re all happy to assume that in order to grow a successful mobile game (or app) you need:
What number of downloads every key phrase of my software wants?
To start with, we’re speaking about rising up the ranks by key phrases, not classes. Within the best-case state of affairs, we plan to develop to the 1-3d place on the market. A normal concept is the next: the upper is key phrase issue (we calculate it from 1 to 10, and it exhibits relative competitors over a place of the key phrase) the extra installs you want. The upper is the place by key phrase, the extra installs it’s good to get +1 place. Nevertheless, you can’t use greater than 10-20 installs per day, if the key phrase is decrease than twentieth place: your organics carry some 5-10 installs from search as you’re far to scroll for. Right here we illustrate our logic:
The following chart exhibits what are the numbers of installs it’s good to get from the twentieth positions to the highest 3 in ranks by a key phrase, concerning the issue. Discover the rising distinction between Max and minimal quantities of installs: larger competitors makes algorithms depend on varied elements. The extra metrics it takes under consideration, the extra installs you will want to get new positions for those who fail by one among these standards.
The decrease is the metriс rating, the extra you will want to advertise your software. For instance, your in-app exercise and retention are too low. Because of this, the Google Play algorithm will index and transfer your app up the positions slower. One in every of many classes can have an effect on the variety of installs it’s good to get your place. The commonest is the general site visitors to your app, in-app exercise, retention, conversion price, class discrepancy, app lifetime.
So, two totally different key phrases to your software will want totally different numbers of installs and their promotion is not going to be the identical because the competitors, and app ranks by these phrases and phrases will not be the identical too.
Why A app ranks for a similar key phrase faster that app B?
The reply is easy – metrics. Allow us to suppose that 2 slot apps are promoted by the identical “on line casino” key phrase on the App Retailer. Within the charts beneath you see their dynamics from promotion and key variations they’ve:
As you see, app B had higher beginning positions for the “on line casino” key phrase, It was 20 positions larger. Nevertheless, with the identical variety of installs purchased, it has by no means reached the tenth place.
Listed below are the explanations that made the impression:
We have no idea all the opposite metrics that might have an effect on the apps’ dynamics of promotion. However even that slight distinction we see now, instantly exhibits, that every app wants its particular variety of installs per every key phrase.
So, how can I discover the variety of installs I would like?
Take a look at that out! Once we create campaigns for purchasers, the primary two days of promotion we spend to grasp what number of installs we’d like. For instance, our on line casino software marketing campaign for 7 days 5 key phrases shall be like this:
The primary precept is to begin with 10-15 installs for the primary two days. It offers you the thought whether or not the key phrase can ever drow with the installs. We’ll proceed to advertise with 10 installs per day until we get to twentieth positions. After that, we enhance the variety of installs by the key phrase 1,5-2 instances each 2 days until we get the highest 3-5.
In two days we had these adjustments:
For 1st 4 key phrases, 10 installs per day are sufficient, so we’ll proceed with 10 installs per day until we get to the twentieth.
However “on line casino slot machines free”, 10 installs was not sufficient for this software. So, we’ll change the campaigns and promote with 15 installs till the identical end result.
Now now we have 2 separate campaigns, for 7 days:
In seven days we had these outcomes:
Now now we have 2 key phrases we are able to promote with extra installs. 3 different key phrases we’ll group in a brand new 7-days marketing campaign and proceed with 10 installs day by day.
For “on line casino slots” and “on line casino slot machines free” we create a 5 days marketing campaign with the subsequent quantities of day by day installs:
In 5 days now we have the subsequent outcomes for our key phrases:
So we are able to create campaigns for 4 key phrases rising the numbers of day by day installs by 1,5-2. One key phrase nonetheless wants promotion to the twentieth. So, all in all, now you know the way a lot installs do you want.
Sourcing from: App Store Strategy: Secrets of Your Android App’s Rating