Apple stated that beginning in March 2020, builders will be capable to distribute iOS, iPadOS, macOS and Apple TVOS variations of the App with common buy, permitting customers to make use of the App and objects bought inside the App throughout platforms with a single buy.
- Table of Content
Apple key phrase search index cannot be considered once more
Since January 16, Apple key phrase search index restored, February 6 Apple key phrase search index once more cannot be considered, and the earlier key phrase search index closed for 29 days.
Feruary 7, there was a large downgrading phenomenon
In accordance with the monitoring of Seven Mac information, on February 7, the variety of apps taken down from App Retailer was as excessive as 11,529.
Apple requires recreation merchandise to submit model quantity info earlier than June 30
Apple requires recreation merchandise to supply the approval variety of any paid video games or video games with in-app buy objects launched in mainland China by June 30, 2020.
February App Retailer Information Overview
Variety of App Retailer added/eliminated
In February 2020, a complete of 36,777 merchandise have been added to the App Retailer and 63,662 merchandise have been faraway from the App Retailer, with a lower within the variety of eliminated merchandise in comparison with January.
Among the many new apps, video games, instruments, enterprise, life, training and leisure apps are essentially the most quite a few, and these six forms of merchandise have been the path for builders to give attention to creating merchandise.
The highest 6 classes of apps have been video games, life, enterprise, training, instruments and leisure. Video games App had the biggest variety of downgrades, with a complete of 8615 apps. Subsequent are enterprise and life apps, and the variety of training, instruments and leisure apps decreases so as.
Month-to-month Statistics of Assessment Cycle in February
The typical evaluation time in February was 11.41h, and the typical evaluation time on working days was 11.33h, which was 7.53h lower than the typical evaluation time in January.
Month-to-month Rating of Rejected Phrases in February
Clause 2.1 (App completion) was essentially the most rejected clause in February, accounting for 26.82%, and Clause 2.3 (correct metadata) was the second most rejected clause, accounting for 21.87%, which principally occupied the highest two rejected clauses. App), and clause 3.1.2 (subscription) have been additionally rejected. Evidently Apple has elevated its evaluation of clause 3.1.1 (in-app purchases), maybe because of the implementation of Common Buy beginning in March.
February’s permitted title/sub-title statistics
Among the many titles reviewed in February, the variety of titles with 1-5 characters in the principle title vary was the biggest, with a complete of 12,595, adopted by titles with 6-10 characters, with a complete of seven,438, and the variety of titles with greater than 11 characters was comparatively small, with the variety of lengthy characters reducing in every vary. 6734, 5050, the variety of titles in different intervals is comparatively small.
The key phrase “platform” continues to be essentially the most frequent phrase within the title, showing 2067 occasions, accounting for 9.15% of the frequency. The following most continuously used phrases are “recreation”, “studying”, “information”, “video”, “administration” and “administration”. administration”, “software program”, “assistant”, “life”, “service”. Companies”. The above 10 key phrases are used extra continuously in App names.
Altering pattern of key phrase rating optimization charge in February
In February, the typical achievement charge of key phrase rating optimization was 83%, the best charge was 87%, and the bottom charge was 74% on Feb. 7. On the entire, plainly the achievement charge on the finish of the month is increased than that at first of the month.
Evaluation of App Retailer Scorching Search Record in February
In February, a complete of three,962,476 merchandise have been displayed within the “Scorching Search” checklist, accounting for 49.44%, the biggest proportion; adopted by the “Beneficial for You” checklist, with a complete of 20,222,219 merchandise displayed, accounting for 25.23%. The variety of “Discover Extra + Beneficial for You” is sort of the identical as that of “Beneficial for You”, with 2021819 merchandise; lastly, the variety of Exploration App + Exploration Recreation on the checklist is the bottom, with 8330 merchandise, accounting for 0.1%.
Seven Wheat Information has monitored that there is no such thing as a advice report for Exploration App+Exploration Recreation and Well-liked Search since February 21, so we guess that there could also be some adjustment within the close to future.
Among the many merchandise on the checklist, pictures and video class and recreation class are essentially the most quite a few, each with 1000+, adopted by training, enterprise, effectivity, and leisure classes are additionally on the checklist.