Mobile app advertising insights: Vungle acquires GameRefinery to enhance app advertising market data support

Mobile app advertising insights: Vungle acquires GameRefinery to enhance app advertising market data support

ASOWorld knowledge on trade traits evaluation exhibits that cellular efficiency promoting firm Vungle introduced that it has acquired cellular recreation evaluation firm GameRefinery.

Monetary particulars of the transaction weren’t disclosed.

GameRefinery operates a sensible platform that gives builders with insights about software retention and monetization by means of cloud-based instruments. Prospects embody Zynga, King an Rovio.

The corporate gives contextual knowledge units for greater than 160,000 gaming functions, which can severely develop Vungle’s concentrating on capabilities and finally assist advertisers prepare extra related campaigns.

Jeremy Bundy mentioned: “Vungle, GameRefinery and Algolift collectively present the one platform that may be mixed with recreation and product groups within the growth part, advertising within the growth part, UA and development groups, and knowledge groups in evaluating and enhancing outcomes. To speak.”, CEO of Vungle.

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“We’re blissful to welcome an excellent GameRefinery workforce to the Vungle household, and our place as a trusted information for builders has by no means been stronger.”

GameRefinery additionally gives picture recognition and artistic positioning capabilities, which can be built-in as a part of Vungle Inventive Labs.

Martin Value, Vungle’s vp of product, mentioned: “The mixed product will allow Vungle to attach with advertisers throughout a number of areas on the platform by means of deeper inventive evaluation and insights, content-related positioning suggestions and reviews.”

“In view of the privacy-related adjustments in iOS 14 and the whole trade, it’s now extra vital than ever to seek out inventive methods to know the context of advert placement and drive higher advert materials positioning. The acquisition of GameRefinery gives us with extra The wealthy knowledge suite permits us to do that.”

The co-founders of GameRefiners, Markus Råmark, Veli-Pekka Julkunen and Joel Julkunen and the whole workforce are all prepared to affix Vungle and begin enterprise exterior the Finnish workplace.

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