App Store Strategy: How to choose app keywords?

App Store Strategy: How to choose app keywords?

A full keyword cloud is a 100% guaranteed success in search promotion. When each keyword is deliberately picked, you get the right traffic from the right search requests. Here we give you the basics of what keywords are and how to find the most relevant and convertible.

We’re all happy to assume that in order to grow a successful mobile game (or app) you need:

You need to know what to choose

You can not start any keywords collection or keyword research if you have no idea on how to classify, find and validate your keywords. You also need to remember that algorithms of Google Play and App Store work differently for app ranking at search. So, the more theoretical information you get before doing the keyword research, the better.

What types of keywords are?

Just a little recap: keyword is one word or a phrase that relates to one or more search requests users do at Google Play or App Store. There is a direct connection: you will not get impressions from the search if you are not indexed by the related keywords.To get you a complete Idea of difference and similarity between keywords and search terms:

Mind the cores and tails when you choose app keywords

The thing is, keywords can be long and short (from 1 word to 6-7 as usual), with one most important word or without it (we call it a Core). We classify app keywords for mobile Markets the same way as SEO experts do it for websites. If you have ever had some experience in website promotion with organics, the next piece will be easier for understanding.

What is the core of the keyword?

The core word is the most meaningful one. This word defines the purpose of the keyword and the intentions of the search requests connected to it.

For example, I have one of those popular apps about trading and options on Forex.

I took some time to create a list of keywords (we explain below how to collect it) and I think which of these keywords will work:

What is the main piece in each phrase on the list? At first glance, the main word for all these phrases is “money”. But this word does not show all the intentions of the users. In fact, it may be billions of intentions: trading, personal budget, loans, payment systems, etc.

What if “app” is a core one? Wrong shot again! Your clients are already searching on Google Play, so there may be no reason to use “app” in all your keywords. The list will be like this:

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That is a mess, isn’t it?

We suggest you use verb, noun+noun, verb+noun and noun+adjective groups as cores. And so your list will be divided into:
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So, with cores highlighted in these phrases you can do 2 things: group the keywords (organize them) and define the main pieces of the keywords you certainly want to be TOP 3.

So what about tails?

Keywords are short and long, but you can not understand how to split the main and additional parts of the keyword? Depending on the structure, you can divide them into core and core+tail groups. The shorter is the phrase you use, the bigger is the frequency and difficulty of the keyword. The rule is simple, the fewer words you use after or before the core, the more competitors will fight with you for TOP of Google Play or App Store search.

App keyword difficulty in stores

Keyword difficulty is the competitiveness of the apps for the first place (or top place) on Market search results. There is a straight correlation between volume and difficulty. The higher the volume, the harder is strain between the apps in the search list. In other words, it is a condensed state of the word popularity and efforts devs and ASO experts make to be #1 in search for it.